1. CENTURY 21® Judge Fite Company
Your Clear Choice!
Our Mission:
To Serve the Community, Develop People,
Have Fun and Achieve Profits!
Welcome to Century 21 (Company Name)! We are thrilled to be here and to have you as a part of our family. We are very excited to show you the power of the Century 21 system and what this company can do for you. Now let’s take a look at what makes us the gold standard.

2. What are you looking for…
Unlimited growth opportunities?
Flexible work schedule?
Security and financial independence?
More control of your future?
Personal satisfaction and recognition?

3. 1937-2007 Our Mission: To Serve the Community, Develop People,
Judge Fite Company
CENTURY 21 Judge Fite Company
Judge B. Fite founded a company specializing in real estate, insurance and mortgage brokering.
Company invests in corporate relocation, foreclosed properties, property management, commercial real estate and asset management of HUD properties
Mergers/acquisitions making Judge Fite Company the No. 4 CENTURY 21® company Open client services center
#1 Century 21® Company in Texas! (CENTURY 21 Judge Fite Company has maintained it’s ranking as the #1 Century 21 in Texas since 1997.)
Acquires its largest competitor, RE/MAX Southwest REALTORS
22 offices; Texas Monthly magazine names CENTURY 21
Judge Fite Company one of the “60 Best” companies to
work for in Texas and the company celebrates 70 years of
outstanding real estate service!
The BEST is yet to come!
Century 21 Franchise thru 2018
Judge Fite Company opens its second office.
Becomes CENTURY 21 Judge Fite Company
2008 & Beyond
1937
1977
1993
1997
2007
Our Mission: To Serve the Community, Develop People,
Have Fun and Achieve Profits!

4. 2008-2078 CENTURY 21 Judge Fite Company
Judge Fite model for how real estate companies are managed works!
Judge Fite has developed a repeatable real estate model!
Judge Fite continues their legacy of progressive leadership in the marketplace!
Judge Fite guarantees their success, not just survival!
The Real Estate Experts
Battle 2: Seen as the Premier company
To work for and do business with
Battle 4: The clear LEADER in
Real Estate
Battle 3: Proven Business
Model that works
Battle 1: Profitability &
Market Share
2008
2009
2010
Beyond

5. SOLD in 2007

6. The CENTURY 21® System SALES ASSOCIATES Customers & Clients
Brokers/Owners
The Century 21 system is comprised of three major compontents:
Sales associates
Brokers/Owners
The Century 21 tools and systems
We are all working together with common goal: Customers and Clients! That is our number 1 priority!
CENTURY 21 System

7. How the CENTURY 21® System helps you achieve your goals
Brand
Awareness
Awards and Recognition Programs
Market
Share
Business
Benefits
Industry Leading Marketing
The Century 21 system can help you achieve your goals by leveraging the following categories:
Brand Awareness
Awards and Recognition
Industry Leading Marketing
Award Winning Training
Technology
Business Benefits
All of these programs and features are here to help you achieve your ultimate goal: Market Share and personal growth.
Technology
Award Winning Training

9. Brand Awareness

10. Our History 8,300 Offices Worldwide
140,000 Sales Associates 58 Countries &Territories
2008
CENTURY 21
Expands to Russia
2006
CENTURY 21
Expands to Asia Pacific
40 Countries
2002
20 Countries
CENTURY 21
Expands to China
1998
10 Countries
CENTURY 21
Expands to Mexico
1989
5 Countries
As you can see, since 1971, we have steadily grown into the biggest real estate organization in the world! We started in California (1971) and by 2008, we have entered into 58 countries and territories(and growing!!!)
CENTURY 21
Expands to Japan
2 Countries
1983
First CENTURY 21 International
Office Opens in Canada
1974
First CENTURY 21 Office
Opens in California
1971

11. We Are A Global Brand
Century 21 is a global brand. Just to give you an idea of our size and scope, look at this map. We are in 6 out of the 7 continents, and we are still growing! Please take a minute and absorb the impact Century 21 has around the world.

12. What do consumers think?
CENTURY 21 has the highest brand awareness level when compared to any other real estate organization surveyed.
First in consumers’ minds. CENTURY 21 is the real estate organization consumers think of FIRST!
When you compare Century 21 to other brands, you’ll see that consumers think of Century 21 first. According to the 2007 Millward Brown Study, Century 21 beat out the other brands for highest brand awareness levels and also the Century 21 brand is the first in consumers minds. I think you can all see (and agree) the power of the Century 21 brand.
2007 Ad Tracking Study. The survey results are based on 1,216 online interviews with a national random sample of adults (ages 25 – 54) who are equal decision makers and who have bought or sold a home within the past two years or plan to purchase or sell a home within the next two years. Brand awareness questions are based on a sample of 1,216 respondents with a margin of error of +/- 2.4% at 90% confidence level. The study was conducted between February 19th - October 7th, 2007 by Millward Brown, a leading global market research organization.

13. Industry Leading Marketing

14. CENTURY 21® Marketing Programs
Our programs maximize your chances of success by…
Generating leads
Creating Preference for the CENTURY 21 Brand
Increasing consumer interest and satisfaction
Enhancing customer retention
Helping you differentiate from your competition
Increasing listings and sales

15. National Advertising
As you can see, our national advertising utilizes several mediums including:
National network television
Cable TV: Entertainment, News, Sports
Syndication
Online
Print
National radio
Sponsorships
Online Media - Paid Search, Display
New Media (You Tube)
We also have significant presence in the Hispanic mediums 15 15

16. Hispanic Advertising
Century 21 Real Estate remains the ‘Most Recognized Name in Real Estate’ – especially within the Hispanic Market.

17. National Listing Distribution Partners
Every listing you have on Century21.com is automatically posted on the following sites:
Trulia
Google
Yahoo! Real Estate
Landandfarm.com
It’s automatically posted for you and it is absolutely free of charge
Commercial listings automatically posted to loopnet and cityfeet
Just another great benefit of the Century 21 System

19. Search Engine Marketing
What does Search Engine Marketing (SEM) do? Drives more traffic to your web site by paying for targeted keyword search results with search engines.
- (Brand, Generic, and Regional terms) - CENTURY 21 currently bidding on over 65,000 keywords -Trademarked with Google for the term “CENTURY 21”
Brand terms currently driving a majority of leads
Currently bidding on over 65,000 keywords
Trademarked with Google for the term “CENTURY 21”
Additional terms to be bided on

20. Preferred Client Club All This For Just About $8 Per Year
Personalized Welcome Letter
Personalized Spring and Fall Postcards
Personalized Bi-monthly Magazine
Lay out everything you get in a year:
Personalized welcome letter
Personalized spring and fall postcards
Bimonthly magazine
All this for about $8 a year
All This For Just About $8 Per Year

21. eNewsletters
FREE!!!
Being a part of the Century 21 System gives you the opportunity to stay in touch with your customers utilizing our eNewsletters.
The e-newsletters market reaches:
Residential
Commercial
Luxury listings
2 examples would be:
Home and Fines Homes & Estates Review
Consumer focused articles
English & Spanish editions
Customizable

22. Property Marketing Solutions
Create a powerful marketing plan for each property:
Customizable flyers, business cards, just listed/sold cards and postcards (to name a few)
Targeting general, luxury, commercial and other markets

23. Personal TV Advertising
The Spot Runner program gives agents or brokers the opportunity to create a customized television commercial:
Produce and purchase television advertising space on cable networks easily and affordably
Ability to print media plan to show prospective client which makes it a powerful marketing tool
Easy – Takes less than 30 minutes
Fast – Less than two weeks to be on TV
Targeted – Focused on your neighborhood
High Quality – Represents you well

24. Technology

25. Century21.com
Averaging 2.5 million visits a month, century21.com provides tremendous exposure for your listings.
Consumers have easy access to buying, selling and financial tools
Simple search for local offices, agents, and properties
CENTURY 21 updates and more

26. Century21JudgeFite.com
Averaging 2.5 million visits a month, century21.com provides tremendous exposure for your listings.
Consumers have easy access to buying, selling and financial tools
Simple search for local offices, agents, and properties
CENTURY 21 updates and more 26 26

27. 21Online.com 21 online is your proprietary, online resource center
Customizable based on your needs (My 21Online)
Easy access to information, marketing tools, …
No cost to you!

28. Property Slideshow
Nowadays, virtual tours are a must in the real estate industry. With 21 online, we make it quick and easy for you.

29. Build Your Own Web Site
With 21 online, you can build your own personal real estate website! It’s easy and you can do it in a few simple steps with our new Website Builder tool!

30. The CENTURY 21 LeadRouter™ Product
2. LeadRouter Finds Agent by Cell Phone
3. Agent Contacts Lead from Anywhere
1. Consumer Inquires Online
LeadRouter Process
4. Software Requires Agent Accountability
In this day and age, a consumer needs to speak to someone immediately! Studies show that 74% of consumers go with the first agent that contacts them. The Century 21 Lead Router system is a great way for all agents to receive leads in a timely manner so they can respond to the customer in a timely manner as well!
The CENTURY 21 LeadRouter Program is a software-based system that captures leads from homebuyers and sellers, and then matches the lead information with the most appropriate sales associate according to business rules established by the local broker/owner.
Converting data to voice, the CENTURY 21 LeadRouter product instantly informs the sales associates of the lead via phone or designated communication vehicle. This enables sales associates to respond to consumers within minutes of receiving the request. 
5. Managers and Brokerage Monitor All Leads

31. Global Relocation

32. Cartus Relocation and Broker Network
Web-based referral management tool that connects over 800 activated offices
Largest Relocation Company in the World
32% Market Share of Global Relocation
Tracking and reporting system for referral business
Guaranteed referral fees
The Cartus Broker Network allows you to access over 50,000 “Best of the Best” Real Estate Brokers! 32 32

33. Global Referral Network (CGRN)
Web-based referral management tool that connects over 8,000 activated offices
Tracking and reporting system for referral business
Guaranteed referral fees
Opens doors to Upromise™ referrals
Access 24/7
The CENTURY 21 Global Referral Network allows you to access over 100,000 CENTURY 21 professionals worldwide!

34. Award Winning Training34

35. Award Winning Training
The Century 21 training team provides industry leading training for all levels of sales associates. We have been the winner of the TRAINING TOP 100 Award from Training magazine for six consecutive years ( ).
-Corporate University Xchange Award for Excellence in Alliances in Centra Paragon Award from Centra Software in InfoWorld 100 Award, from InfoWorld magazine in Pioneer Award from The Masie Center in Innovators 100 Award, from Information Week magazine in 2000

36. Training for Associates at All Levels
Sales Skills
Steps for Success
CREATE 21
Advanced Real Estate Skills (ARES)
Coaching and Accountability
M.A.P.
Productivity Enhancement Process (PEP)
Niche Markets & Specializations
Fine Homes & Estates
New Home Sales
Mature Moves
Commercial Brokerage
Designations
CGRN Sales Associate
Accredited Buyers Representation
Residential Finance Specialist
Courses in the Virtual Solution Series (VSS) – over 50 titles – address all of the above topics, as well as CENTURY 21 tools and special programs.
In addition, self-paced courses are available for many CENTURY 21 tools, Agent Financial Tools, Anatomy of a House, etc.
Podcasts offer presentations to keep you updated on the most current topics when your on the go.
Specific training classes designed for experienced agents as well as discounts on continuing education programs through Kaplan Real Estate Schools.

37. Business Benefits

38. 3 Health Plans offered for 1099s and W2s :
Healthcare
3 Health Plans offered for 1099s and W2s :
Guaranteed issue healthcare and HIPAA compliant
No minimum lives requirement
Available to sales associates and employees
Available in all 50 states
Enrollment is available via phone and online
Enrollment available year round to “new” agents and W2s
Full major medical
Full array of stand alone benefits
94% of real estate companies do NOT offer health insurance.

39. 401K Program Available to Sales Associate and Employees
$0.00 Annual Administration Fee Includes Following Services:
Adding New Employees and Deleting Old Employees
IRS Testing for Compliance
IRS Form 5500
Collection and Allocation of Funds
Processing of Loan Requests by Participants
Processing of Distribution Requests
Quarterly Reports by The Hartford
Enrollment via phone only

40. Centurion Mortgage In-house
Loan officers available to meet your clients
Over 20 national lenders to shop rates
No “Junk” fees
Broker savvy loan officers
FHA, VA, Texas Vet, Conventional, Investors… all types of financing!

41. Judge Fite Insurance
Home, Investors, Auto, Life, Health, Boats, Motorcycles, E&O, all types of insurance
Independent agent
Over 20 “A” rated carriers e.g., Travelers, Cubb, Frontier, Homeowners of America, Progressive, and many more!

42. Connections Network Over 170 real estate sensitive vendors
Judge Fite Clients are preferred by vendors
Quality standards for our clients and agents
Contact info on and

43. National Discounts
As you can see, the Century 21 system provides you with multiple discounts on an array of items from more than 60 nationally recognized companies to choose from:
Office Solutions
Marketing
Benefits for you and your clients
Helps agents save time, save money, and make more money.

44. Virtual Tours
Did you know that virtual tours generate 40% more traffic than those with only still photos? Century 21 understands that!
We give you the affordable opportunity for virtual tours with all of these companies.

45. Awards and Recognition Programs

46. Additional Real Estate Services
Being a part of the Century 21 system allows you to offer a full suite of real estate products and services to the consumer.

47. Awards and Events
The CENTURY 21® System honors outstanding work with distinguished awards that will enhance your reputation among your colleagues and help increase your stature with clients. More than just a common plaque or trophy, these awards embody the CENTURY 21 System's salute to your ambition and hard work. The different categories of awards include:
CENTURION®
National Awards
International Awards
Masters
Preferred Agent Club
2100 Club
Quality Service Survey

48. National Convention 2009 – San Antonio 48
Our 2009 National Convention is in San Antonio, TX. 48

49. Top Agent Retreat 2008 - CHICAGO !!
The Top Agent Retreat is for those top producing CENTURY 21 sales associates, and offers opportunities to network, get motivated, boost their real estate knowledge, and relax. This by-invitation-only event features motivational speakers, educational sessions, networking events, and a Supplier Fair.
Each year, we pick a new and exciting location to host the event. In 2008, we will be going to Chicago!

50. Community Involvement

51. Giving Back To The Community
2008
To Date CENTURY 21
Has Raised Over $95,000,000
For Easter Seals
$76,000,000 Raised In
The First 25 Years
2004
$62,000,000 Raised In The
First 20 Years
1999
$47,000,000 Raised In The
First 15 Years
1994
Century 21 is proud of our 30 year relationship with the Easter Seals Foundation. To date, we have raised 95 million, making us the largest sponsor for Easter Seals Foundation.
$20,000,000 Raised In The
First 10 Years
1989
$6,000,000 Raised In The
First 5 Years
1984
Easter Seals Selected
As Primary Charity
1979

52. CENTURY 21 (Office Name) Management and Office Team
Your personal support staff!

53. Management James R. (Jim) Fite President Licensed since 1972
See resume on:

54. Support Team that builds Careers
750 Sales Associates
Residential, Commercial, Property Management, Mortgage, Relocation, Marketing, Insurance
Founded in 1937
Recipient of the Art Bartlett Award
#1 Century 21 in Texas
#2 Century 21 in Closed Units in the World
One of the “Best Companies to Work for in Texas”

55. Summary Why CENTURY 21 Judge Fite Company?
The power of the team to get the job done.
The power of the record of results we have assembled.
The power of the systems that are in place that allow you to grow and increase market share, services, and profitability.
The power in the vision of management and their commitment to excellence in this company.
The power of the CENTURY 21 name.
The power of real estate in DFW since 1937.

56. Let’s Get Started! Next Steps… Business Cards Self Promotion Training
Discuss:
State Licensing Requirements & Costs
Local Board of REALTOR® Dues
Multiple Listing Service Participation
Other Start-Up Costs
Business Cards
Self Promotion
Training
Lock Box Key