1. Expand your Business Through Ours: Advertise with the Collegian Today

2. Why the Collegian? Award-winning Over 89 years of excellence
Effective way to reach the Gen-Y population

3. Who are Gen-Ys? Born from 1979-1997 (ages 12-30)
America’s next dominant generation
Big Spenders
Raised as consumers
Very tech savvy

4. Gen-Y’s Have Money to Spend
Students have jobs
Sizable monthly income
Parental support

5. Fresno State’s Population
19,109 undergraduate students (18-34)
2,290 graduate students (25-54)
584 post baccalaureate
2,034 faculty and staff (25-54, 55+)1
Source: Institution Research, Assessment and Planning at Fresno State, Fall 2011

6. Reach a Diverse Market

7. Print Edition Prints three (3) times a week
The Collegian offers seven (7) different ad sizes

8. 48 distribution points on campus
Newsstand Locations
48 distribution points on campus

9. How Often do Gen-Y’s Read their College Newspaper?
Students read their campus newspaper.
Students pay attention to the ads.
Students devote time to reading their papers.
Source: Refuel Media Marketing, January 2011

10. Does The Collegian Really Affect Students?
Students love promotions, promo deals, and saving money
Advertising calls students to action

11. THE COLLEGIAN ONLINE Available 24/7
Great way to reach Gen Y’s & Alumni
Nationally recognized for its excellence
Source: Institution Research, Assessment and Planning at Fresno State, Fall 2011

12. Did You Know? The Collegian Online receives 500,000 visitors yearly
It also receives 42,300 unique monthly visitors
Google Analytics, 2011

13. Award Winning
First place, Best Online Ad (California College Media Association)
Second place, Best B&W Advertisement (California College Media Association)
Second place, Best Color Advertisement (California College Media Association)
Third place, Best Group Promotion (California College Media Association)
(2012)

14. Collegian Print Ads PRINT RATES Student rate………………………… $7.00
National rate………………………$ Open rate……………………………$9.00
Student rate………………………… $7.00
CONTACT BULK RATE
LOCAL: NATIONAL:
40 col.” $ $10.40
80 col.” $8.20 $10.20
120 col.” $8.00 $9.00
160 col.” $7.80 $8.80
200 col.” $7.60 $8.60
240 col.” $7.40 $8.40
280 col.” $7.20 $8.20
300 col.” $7.00 $8.00

15. Collegian Online Ads

16. Collegian Mobile App Ads
Weekly Monthly Semester
Tile square $100 $350 $900
Premium Tile Square $150 $400 $990
Banner $50 $175
Push notifications $100
(5 per week)

17. What is the most effective way to advertise?
Multiple Insertions
Color in ads
The bigger the better
Special Issues

18. Be a Part of Our Student Choice
15 categories
Winner will receive editorial

19. Advertise With Us Today!