1. iPad Basics
Mike Hender
U3A
3 Dec 2012

2. Tablets are primarily about 'Lean-back' Consumption

3. Topics 1
Newspapers, Blogs – Magazines – Books – BBC iPlayer – Watching videos –
45%
25%
15% 5%

4. Topics 2
ing – Web browsing – Camera and showing photos – Listening to music – Listening to podcasts – 2% 3% 2% 1% 2%

5. Topics 3
Social:
Twitter
Facebook
LinkedIn
YouTube
Etc.

6. Xmas is coming! Help! What tablet should I get?
iPad4 (Retina) 10in £399
iPad2 10in £329
Google Nexus 10(in) £319
Samsung 10in £292
iPad Mini 8in £269
Samsung 7in £179
Google Nexus 7(in) £159
Amazon Fire 7in £129
Much more later!

11. Basic tour

12. Demonstration
HDMI
Wi-Fi
Wi-Fi

13. Xmas is coming! What tablet should I get? iPad4 (Retina) 10in £399
iPad2 10in £329
Google Nexus 10(in) £319
Samsung 10in £292
iPad Mini 8in £269
Samsung 7in £179
Google Nexus 7(in) £159
Amazon Fire 7in £129

14. Should I pay extra for 3G? If you travel heavily – possibly
If mostly at home – no
Consider ‘tethering’ or a ‘MiFi’
tethering
MiFi

15. Remember! You’re buying into an ‘ecosystem’ not just a tablet
Apps and Media
Compatible Accessories
‘Interoperability’
Upgrade path
Customer service
Bottom line: you get what you pay for

16. Rival Ecosystems What is an ‘Eco-system?’ Windows 8 IOS 6 OSX
Look for the best Venn Diagram overlap
I now sit in the Apple circle but use:
Win7 and 8, Office, Adobe etc
Google Mail, Browser, Plus, Maps, Diary
Amazon Kindle
On all devices
Android 4.2
Android
‘Forked’

17. The Apple Ecosystem iTunes ‘App’ Store Photo Stream Sharing Backups
Music, DVDs, etc.
Customer Support
A whole suite of hardware and software that works seamlessly and effortlessly together

18. The Apple Ecosystem
Anytime, Anywhere Photos, Videos, Documents

19. The Apple Ecosystem
Ecosystem example
from the Hender home

20. Accessories – Media
e.g. Sky+

21. Accessories – Health e.g. Weight and Body Fat Monitoring
Withings Scales

22. Accessories – Home
e.g. Remote control of heating and lighting

23. Accessories - Sound
e.g. Docks, Airplay etc.

24. Apple Competitor
Yes it is more expensive than the competition but, quality for quality, not that much.
e.g. Last Sony Laptop cost me £2100

25. Customer Support 5 iPhones 4 iPods 3 iPads 2 MacBooks Over 10 years
No failures!

26. Demonstration
HDMI
Wi-Fi
Wi-Fi