1. New structure & design of ESPA website
Some principles for discussion
ESPA team meeting 2 August 2017
Mairi Dupar

2. Review of website workflow
Vast bulk of restructuring and redesign to meet our ‘legacy website’ needs must happen by November 2017 (c Nov.)
This is requirement of supplier availability and projected spend
Only very minor bug-fixing, support to web editor (s) after that and
Revamp of homepage (only) c. March 2018 = a cosmetic change

3. Global homepage November 2017 edition

4. About Projects Publications Multimedia Themes Countries
Homepage slider with latest news and blogs highlighted [similar to at present]
Latest news and blogs
*Manually curated list: room for ‘teaser’ as well as headline + image. Link to view all
Events
*Manually curated list: room for ‘teaser’ as well as headline + image. Link to view all
Latest impact story
Latest video
Latest publication
Twitter feed
For researchers & academics
For policy-makers & practitioners
For grantholders
Projects
Regions
Communicating your work
Publications
Policy briefs
During your project
Situational analyses
Impact stories

5. Homepage proposals, Nov 2017 edition
Main change is on top menu bar, which is a site-wide change
Add ‘themes’ and ‘countries’
Add ‘multimedia’
Remove ‘news and events’ from top menu bar as we move toward legacy
Both news and events will now be primarily accessible via homepage ‘advert’ (signpost)
Blogs will be accessible via themes and countries landing pages and filters

6. Global homepage March 2018 edition

7. About Projects Publications Multimedia Themes Countries
Static welcome bar linking to ‘About ESPA’ page with ESPA programmatic brochure download and text describing what ESPA was and did
ESPA book title here
Link to digibook and download of hard copy book plus info on how to order
Publications
Link to latest three
Link to view all academic + non-academic pubs
Blogs from ESPA
Manually showcase ‘farewell’ blog by Kate
Link to view all blogs
Impacts from ESPA
Manually showcase impact paper. Link to view all impact briefs
Learning from ESPA
Highlight/link to apex learning paper etc
For researchers & academics
For policy-makers & practitioners
Projects
Regions
Publications
Policy briefs

8. Homepage proposals, Mar 2018 edition
Top menu bar remains the same as Nov 2017
Events, twitter and news are removed from global homepage
Top welcome box becomes static feature rather than ‘slider’ of latest news and features
ESPA book has pride of place
ESPA learning and ESPA impacts both have high prominence/profile, with quick entry points to ‘view all’ resources in these categories

9. User journey to ESPA thematic results
Entry point via top menu bar [mega menu]
or via themes search page [simple menu click]
ESPA thematic search results page

10. Thematic search options: tbc
The thematic search filter will be a new option for end users
We still need to establish how we are going to build this out:
Via a ‘mega’ drop down menu from the top menu bar?
Or via a landing page for themes where you drill into the theme you want?
However we develop this navigation, we want users to eventually end up at a thematic RESULTS page as follows…

11. About Projects Publications Multimedia Themes Countries Resilience
{Sketch of a Thematic results page}
About
Projects
Publications
Multimedia
Themes
Countries
Resilience
Short one paragraph introductory blurb about what resilience means and how it relates to ecosystem services
Publications
[Results –last 2-3 results chronologically]
Academic
Non-academic
Projects
[Results –last 2-3 results chronologically]
Blogs
[Results – last 2-3 results chronologically]

12. User journey to ESPA country results
Entry point via top menu bar [mega menu]
or entry point via country search page [simple menu click]
ESPA country results page

13. About Projects Publications Multimedia Themes Countries Find a country
{Sketch of Countries search page}
About
Projects
Publications
Multimedia
Themes
Countries
Find a country
User selects their country entry point
Precise functionality needs to be scoped with developer
E.g. feasibility of clickable map (desirable) vs drop-down menu
Overview of how ecosystem services can support poverty alleviation by region
Africa
Asia
Latin America and Caribbean

14. About Projects Publications Multimedia Themes Countries Ghana
{Sketch of a Country results page}
About
Projects
Publications
Multimedia
Themes
Countries
Ghana
Short one paragraph introductory blurb (?) about Ghana’s ecosystem types, national development profile
Publications
[Results –last 2-3 results chronologically]
Academic
Non-academic
Projects
[Results –last 2-3 results chronologically]
Blogs
[Results – last 2-3 results chronologically]

15. User journey to ESPA project
Entry point via top menu bar
ESPA projects search page
ESPA project result

16. About Projects Publications Multimedia Themes Countries ESPA projects
{Sketch of what will be on Projects search page}
About
Projects
Publications
Multimedia
Themes
Countries
ESPA projects
Find a project by country
Drop down menu to select country [BUT precise search functionality to be explored with developer]
Find a project by theme
Drop down menu to select theme [Ditto – precise search functionality to be explored with developer]
All projects view
List of project titles that hyperlink to project records, chronologically listed

17. Project search proposals (1)
We now cluster/organise projects and offer search functionalities that are going to make more sense to the end user:
geographic filters
thematic filters
But – there are some things we can opt to keep [but as user journeys that are ‘secondary’ to the geographic and thematic filters] see next>

18. Project search proposals (2)
How important that we keep these search categories in a secondary way?

19. Project search proposals (3)
As things stand, it seems we should be able to keep this (but tbc) – any objections?
Currently ‘nice to have’ not ‘essential’

20. About Projects Publications Multimedia Themes Countries
{Sketch of what’s in a Project record}
About
Projects
Publications
Multimedia
Themes
Countries
Title of the project / date
Project description ( words)
Publications
Academic
view all
Non academic (policy briefs etc)
People
Coral
Willow
Blogs
Blog title
By Bob
By Will

21. User journey to ESPA publications
Entry point via top menu bar
ESPA publications search page
ESPA publication result

22. About Projects Publications Multimedia Themes Countries
{Sketch of Publications search page}
About
Projects
Publications
Multimedia
Themes
Countries
ESPA publications
**difference from the current functionality is that this page must showcase BOTH academic (as at present) AND non-academic publications (policy briefs, impact briefs, working papers)
Find a publication by country
Drop down menu to select country [BUT precise search functionality to be explored with developer]
Find a publication by theme
Drop down menu to select theme [Ditto – explore functionality with developer]
All publications view
Presentation of publications - titles that hyperlink to academic AND non-academic records [probably present these two publications results SEPARATELY], chronologically listed

23. Publication results: non-academic
We need more content in html (outside the pdf) for general users and especially for mobile users… than we have at present
Current format>

24. Publication results: academic papers
Good features
Good functionality
Better design?
Current format>

25. User journey to ESPA multimedia
Entry point via top menu bar
ESPA multimedia search page
ESPA multimedia result and/or youtube channel

26. About Projects Publications Multimedia Themes Countries
{Sketch of Multimedia search page}
About
Projects
Publications
Multimedia
Themes
Countries
ESPA multimedia
Infographics
[Will we have enough to offer filtering? May be a simple landing page with ‘view all’]
Videos
[Will we have enough to offer filtering? May be a simple landing page with ‘view all’ / link to youtube channel]

27. User journey to ESPA events
Entry point via global homepage
ESPA event ‘record’
ESPA events landing page

28. About Projects Publications Multimedia Themes Countries
{Sketch of what’s in an Event record}
About
Projects
Publications
Multimedia
Themes
Countries
Title of the event: eg ESPA Annual Science Conference 2017
Information about the past (or forthcoming) event here
Dates, venue
What it is/was all about
Who participates/d
Links to other past ESPA events here
Past ESPA event
Links to presentations at the event
Great presentation title here
Presented by Kate Schreckenberg
Presented by Eliane Reid

29. About ESPA material About ESPA Governance
Steering committee, donors etc
Our team
Staff team/who does what
For Grantholders
How to communicate, how to have impact
Funding
Remaining funding available
Archive of docs about past calls
Contact
Strategies and plans
Logframe
Impact strategy etc

30. Please feed back verbally or in writing by 10th August