1. Show Us Your Heinz Objective
Encourage brand engagement while providing the opportunity to gain content for future brand marketing
Mechanics:
Consumers accessed the Sweepstakes Site by scanning the QR code found on specially-marked Heinz Ketchup bottles or by visiting the promotion URLs directly and complete the registration form and upload a photo of themselves with a Heinz product or a photo of themselves holding a paper with a picture or drawing of a Heinz product or the Heinz logo on it.
There were select prizes that were awarded instantly and the remainder were awarded in various random drawings.
Prizes:
Grand Prizes (5) A trip for winner and one guest to five (5) major sporting events in the U.S of their choice. Winner received $15,000 in Stub Hub gift cards to purchase event tickets and a 3-day/2-night trip for two to selected city in which each sporting event will be held. In addition, winner also received a one-time check of $5,757.
First Prizes (157) A gas grill BBQ or a 12-pice stainless steel cookware set
Instant Win Second Prizes (1,457): A $50 Sponsor specified gift card.
DJA Handled: Promotion Administration, winner fulfillment and travel coordination