1. Three Tips for Downloads
Nick Fortugno
Co-Founder/CCO

2. #1 – You have one hour…

3. #1 – You have one hour…
The most important element is the try-before-you-buy model.

4. #1 – You have one hour…
The most important element is the try-before-you-buy model.
Players play the game for an hour for free. Then you have to get them to buy it.

5. #1 – You have one hour…
The most important element is the try-before-you-buy model.
Players play the game for an hour for free. Then you have to get them to buy it.
Not easy – conversion rates hover less than 5% even on hit games.

6. Something in every level
#1 – You have one hour…
Diner Dash
Something in every level

7. All the content in the 1st hour
#1 – You have one hour…
Arcadia
All the content in the 1st hour

8. #2 – Your Mother is Your Friend

9. #2 – Your Mother is Your Friend
Downloadable games are primarily purchased by middle-aged women.

10. #2 – Your Mother is Your Friend
Downloadable games are primarily purchased by middle-aged women.
Other people play them (e.g. families), but middle-age women buy them.

11. #2 – Your Mother is Your Friend
Downloadable games are primarily purchased by middle-aged women.
Other people play them (e.g. families), but middle-age women buy them.
Content needs to reflect the concerns and interests of that audience.

12. #2 – Your Mother is Your Friend
Carrie the Caregiver
Family-Friendly Narrative

13. #2 – Your Mother is Your Friend
Heavy Weapon
Too Gamer (for downloads anyway)

14. #3 – Small Pond, Lots of Fish

15. #3 – Small Pond, Lots of Fish
Low production costs + rising market presence = oh so crowded.

16. #3 – Small Pond, Lots of Fish
Low production costs + rising market presence = oh so crowded.
Game design is hard, so lots

17. #3 – Small Pond, Lots of Fish
Low production costs + rising market presence = oh so crowded.
Game design is hard, so lots (and lots and lots)

18. #3 – Small Pond, Lots of Fish
Low production costs + rising market presence = oh so crowded.
Game design is hard, so lots (and lots and lots) of cloning

19. #3 – Small Pond, Lots of Fish
Low production costs + rising market presence = oh so crowded.
Game design is hard, so lots (and lots and lots) of cloning (and lots and lots).

20. #3 – Small Pond, Lots of Fish
Low production costs + rising market presence = oh so crowded.
Game design is hard, so lots (and lots and lots) of cloning (and lots and lots).
Distinguish yourself with some innovation.

21. #3 – Small Pond, Lots of Fish
Build-a-Lot
Original Play for Casual Space

22. #3 – Small Pond, Lots of Fish
You Know Who You Are!

23. Nick Fortugno
Co-Founder / CCO