1. DM Is Greater Than The DM Organization
Module 2
DM Is Greater Than The DM Organization
LEARNING OBJECTIVES:
Discuss the value of DM to the Enterprise
Understand the application of DM to a program and smaller efforts
Understand that DM is a function, not an organization
Learning Outcomes:
Recognize that DM can be tailored to fit different business contexts
Distinguish differences between Data Management and Data Administration

2. Enterprise DM What Do We Mean By Enterprise?
How DM Can Help Across The Enterprise
Presentation:
Background graphic representing an enterprise (see above for example).
Explanatory Material:
In this context an Enterprise consists of all disciplines, functions, and organizations of a business unit. It could be a commercial entity contractor/subcontractor) or a government agency. It is recognized, that the principles articulated in this course have broader application to business data and operational data generally. It is also recognized that the data addressed in this course is subject to data administration, metadata management, records management, and other processes applied at the enterprise level, and that these principles must be applied in that enterprise context. Data is an integral part of an enterprise’s intellectual assets and overall enterprise knowledge.
DM provides a consistent framework of process to identify, protect, and make available an Enterprise’s valuable data. The value of data is not limited to its use in support of a particular product: data may have a life cycle longer than that of the product it describes. For instance, data from previous projects forms part of the foundation for new product and process design. Data also supports the enterprise in process redesign and quality. Thus data is essential to competitive position. An enterprise’s data if not properly safeguarded can also be misused by a competitor to the competitor’s advantage. For these reasons, data is an integral part of an enterprise’s intellectual assets and overall enterprise knowledge.
Reference Material: ANSI/GEIA 859 -
Scope, Principles 1, 3, 6, & 7

3. The discipline of DM always applies!
DM Applies Regardless of Size
Large-scale program
Small Programs
Internally-funded R&D
Program Project
Large Volume of Data Smaller Volume of Data
Lots of People Involved Relatively Fewer People
$$$$$$$ $$
Highly Process Driven Simpler processes tailored to reduced scope
More Formal Change Processes Often Ad Hoc Change Control
Formal Review Requirements Informal Review Requirements
Higher Level of Customer Authority Lower Level of Customer Authority
May encompass multiple life-cycle Usually encompasses only 1-2 stages life cycle stages
Presentation:
Select graphic representing a crowd (Image 1) and a small number of people. Need graphics to illustrate large program (FCS, for example) and one to show a small program
Explanatory Material:
In practice, the term “program” is often used to represent an undertaking that is larger in scope than a “project.
Program Project
Large Volume of Data Smaller Volume of Data
Lots of People Involved Relatively Fewer People
$$$$$$$ $$
Highly Process Driven Simpler processes tailored to reduced scope
More Formal Change Processes Often Ad Hoc Change Control
Formal Review Requirements Informal Review Requirements
Higher Level of Customer Authority Lower Level of Customer Authority
May encompass multiple life-cycle stages Usually encompasses only 1-2 life cycle stages
DM is applied to the extent supportable by the program/project scope and requirements. Determination of the depth of DM process applied is the joint responsibility of DM and the Program Office.
Reference Material: ANSI/GEIA 859 -
Terminology, Principles 1, 3, 5, & 7
The discipline of DM always applies!

4. DM goes beyond the DM organization
Reliability
Quality Assurance
Training
Logistics
Legal
Finance
Engineering
Presentation:
See above – represents the integration of enterprise organizations
Explanatory Material:
DM is a function encompassing planning, identification, control, accounting, and validation. The DM organization provides the resources to perform the above. A particular enterprise will not necessarily agree that all functions or tasks are part of the DM organization as defined for that enterprise. Obviously, integration from a DM standpoint is improved by consolidating these functions and skills under one enterprise entity.
DM (Function) DM (Organization)
Planning Develops & Executes Plans
Identification Assigns Identification & MetaData
Control Processes Operates Boards
Accounting Tools Provides Status
Validation Requirements Performs Audits
Reference Material: ANSI/GEIA 859 –
Principle 1 & 3
Safety
Manufacturing
Information Technologies
Configuration Management
Human Resources

5. Changing Data Management Environment
Practices
Routine Filing Cabinet Management…………………………Robust Electronic Workflow and Processes
Business Environment
Islands of Information (ad hoc)……………………………………………...Integrated databases (optimized)
Data Responsibility
Ownership………………………………………….………………………Stewardship
Standards Development & Implementation
Mil-Specs, Mil-Stds…………….……….……...…………..………………..Commercial Standards
Acquisition Cycle
years……………...……………………………………………2 - 5 years
1960s
Business Relationships
Prescriptive…………...…………………………………………………..Trust-based
Presentation:
Insert graphic to represent traditional (file cabinet, desk piled with paper) and Contemporary (computer, network, database)
Explanatory Material:
Data administration dates back at least 40 years; data administration deals mostly with automated data and database administration. This encompasses account management, electronic storage and retrieval as well as on-line collaboration systems support, evolving into a subset of an Information Technology.
Data Management on the other hand deals with the processes which provide the products that are maintained and retained by the data administration systems.
Reference Material: ANSI/GEIA 859 –
Principle 9
Data Life Cycle
30 days to contract life ……………………………………………..………………….. 1 minute to 50+ years
Delivery Mechanism
US Mail…………………………………………………………..……….I post, you access
Scope of DM
Project/Program…………………………….…………..………………………………………Enterprise
Transaction-based…………..……………………………………………………..Performance-based

6. Module 1: Questions for Understanding
Learning Objective: Value of DM to the Enterprise
Which of the following statements best describe the value that DM provides
to the enterprise:
a. DM helps the program manager to control and archive his personal data.
b. DM increases program cost through meticulous record keeping.
c. DM provides a consistent framework of process to identify, protect,
and make available an Enterprise’s valuable data.
d. DM generates all data for delivery against contract requirements.

7. Module 1: Questions for Understanding
2. Learning Objective: Understand the Application of DM to a Program
and smaller efforts
Who is responsible for determining the extent to which DM will be applied:
The Data Manager
The Program Manager
The customer
Both a and b
What influences the extent to which DM will be applied:
Program and/or Project scope
Popular opinion
IT resources
Acquisition Reform policies

8. Module 1: Questions for Understanding
3. Understand that DM is a function, not an organization
Which of the following is considered a DM function:
Operates Boards
Planning
Provides Status
Performs Audits
True or False: A particular enterprise will not necessarily agree that all
functions or tasks are part of the DM organization as defined for that enterprise.

9. Module 1: Questions for Understanding
Distinguish differences between Data Management and Data Administration
Which of the following is a true statement:
Data Management deals mostly with automated data and database
administration.
Data Management deals with processes.
Data Management is a subset of Information Technology

10. Quiz Questions – Module 2
Which of the following statements best describe the value that DM provides to the enterprise:
a. DM helps the program manager to control and archive his personal data.
b. DM increases program cost through meticulous record keeping.
c. DM provides a consistent framework of process to identify, protect,
and make available an Enterprise’s valuable data.
d. DM generates all data for delivery against contract requirements.
Who is responsible for determining the extent to which DM will be applied:
a. The Data Manager
b. The Program Manager
c. The customer
d. Both a and b
What influences the extent to which DM will be applied:
a. Program and/or Project scope
b. Popular opinion
c. IT resources
d. Acquisition Reform policies

11. Quiz Questions – Module 2
Which of the following is considered a DM function:
a. Operates Boards
b. Planning
c. Provides Status
d. Performs Audits
A particular enterprise will not necessarily agree that all functions or tasks are part of the DM organization as defined for that enterprise.
True or False
Which of the following is a true statement:
a. Data Management deals mostly with automated data and database administration.
b. Data Management deals with processes.
c. Data Management is a subset of Information Technology