1. PROGRESS REPORT OF Abon Lele Teh EHA Astrinia Iriana Kartika Lestari H
Khairunnisa Mulya H
Muhammad Firdaus
Tri Aulia Akbar

2. Business Description
Our business running in culinary , in spesific we are producing abon lele with brand abon lele teh eha.

5. Month : october Minggu ke 1 Minggu ke 2 Minggu ke 3 Minggu ke 4
Progress atribut product (packaging, design, etc)
Analysis old concept (Packaging)
Re-concepting product
Sold 5 round jar
Sold 5 round jar, and 1 round jar at november, and 3 sachet of abon lele
Progress amount of production
Producing 3 kg of abon lele
Finishing packaging and product
Progress of price decision
Analysis competitor, price decision
Progress of promotion
Promotion word of mouth
Progress of distribution
Distribution with direct distribution
Progress amount product sold out
Sold not in big ammount but good for our start stage
Progress total sales
Total sales is 11 round jar and 3 sahet
Progress of profit
Ammount of our profit is at the next slide
There is a chance about our tag line,
from (cara baru makan lele) to (rajanya abon lele)

6. Producing raw materials
Our Business Progress
Concept Product
Design Packaging
Producing raw materials
Make Financial Report
Price Decision
Finishing Product
Start selling product
Promotion

7. Concept Product
it’s a business with home industries concept. We try to build an image as a food that can bring any time and any situation. Easy to reach, as a homie food. An can eat by all people. Although abon lele teh eha is home industry, but we display the product with modern design, so we can reach to many segmentation.

8. Progress atribut product
before
We didn’t have fix logo
We have tag line (cara baru makan lele)
Our packaging just in round jar
after
We create fix logo and make the blue print design
We change tag line match with our logo
We make diferensiation about size to expand segmentation

9. Create logo
Why we change tag line?

10. Blueprint packaging abon lele teh eha

11. Change size and packaging

12. Design Packaging
At a design package we divide “abon lele teh eha” as 3 packaging .
50 gram package
100 gram package
250 gram package

13. Producing abon lele
At september , we produce 3 kg of abon, but just for sample and reaserch product.
We conclude that :
Quick Expired when not placed in good packaging
Size of packaging
Look of our product
Then based on that producton, at october, We produce 3 kg abon lele teh eha at bogor because we need 6 kg fresh fishcat to produce ,we get it at bogor so to producing eficient we cook abon lele near from supplier and put in savety place before put in real package.

14. Make cost report Raw Materials (6 kg x @ 20.000) 120000 seasoning
75000
cost production
65000
packaging :
round jar (1 lusin)
21000
tube mica (40 buah)
76000
plastic (a pack)
7500
sticker
12000
rent press machine
1000 +
total cost
377500

15. Price Desicion
After have a discussion we take a price decision based on production cost
50 gr
100 gr
250 gr
4350
8700
21750
464
700
1000 75
2000
1900
4889
11400
24650

16. Competitor Analysis Competitors Abon Lele
Price : Rp 17,000/ 60 gr strength : has 7 level of spicy weeknes : minimum order 1 kg
Price : Rp 20,000/ 80 gr strength : good packaging
Price : Rp 30,000/ 100 gr strength : fishcat mix with potato
Price : Rp / 320 gr strength : has 3 variance flavor weeknes : minimum size is 320 gr
Price : Rp / 100 gr strength : has kari flavor weeknes : commonly packaging
Competitors Abon Lele
1. Bontang Lele 2. Dua Ikan Lele 3. Winny Abon Ikan 4. Tirta jaya Abon Lele 5. Abon lele Nyinyis 6. Abon lele pare 7. lele cap pesawat 8. abon lele dapur sehati 9. Abon Lele vivida 10. Abon Lele Dua Putra 11. abon lele griya sehat 12. Abon lele Kreasi Anak Bangsa 13. Bole-Bole Abon Lele 14. Abon Lele Leker 15. Abole 16. Luang Abon Lele 17. Abon Lele Pak Ulis 18. Denna Abon Lele
1. Abon sapi 2. Abon Ikan patin 3. Abon Ikan tuna 4. Kerupuk paruh 5. serundeng sashet 6. sosis 7. kornet 8. sarden
9. Another lasting Food

17. Price : Rp / 100 gr
Spicy flavor :
Rp / 250 gr
Price : Rp / 100 gr
Rp / 250 gr
Price : Rp / 100 gr
Minimum order 24 pcs
Price : Rp / 100 gr
Minimum order 3 kg (30pcs)

18. Price Competitor and our cost production
Price Desicion
Based on
Price Competitor and our cost production
Rp for 100 gr Rp for 50 gr Rp for 250 gr
packaging
Mica Plastic round Jar Tube Mica jar
distribution
Reseller will get discount 10% from original price for minimun a dozen per each type of product 3 2 1

19. Price Desicion profit report per 3 kg cost production price profit
12 product 100 gr
136800
20000
116800
2 product 250n gr
49300
35000
14300
15 product 50 gr
73335
10000
63335
total profit
194435

20. Progress of profit sold ammount profit 100 gr 11 94600 250 gr - 50 gr3
15333
total profit
109933

21. Financial report two month
september
debet
credit
promotion and reserch product
260000
october
first prodoction
377500
sales
250000
defisit

22. Target profit at november
Based on october sales, we have target to sold 12 kg of abon lele
So the prediction profit is
profit prediction
income
profit
40 round jar
800000
344000
80 sachet
408880
16 tube mica
560000
165600
total
918480
defisit at last month
net profit
530980

23. Start Selling Product
We start selling the product. At the thrird week we get 5 customer, and 5 customer at the forth week.

24. Promotion
we do a promotion on : IG bbm : 2570ad0 line : niaastrinia

25. Sugestion please 