1. A Public Private Governance Model for Zero Carbon Trade Sector
ZEROTRADE
A Public Private Governance Model for Zero Carbon Trade Sector
LoCaRe site visit
Faenza-Conselice, 27th October 2011

2. CESENA CITY
Cesena is situated in the heart of Emilia-Romagna Region, in the North of Italy.
Cesena counts inhabitants (at 31/12/2010).
Together with Forlì it’s the capital of the Forlì-Cesena district that counts inhabitants and 30 municipalities.

3. CESENA CITY COUNCIL
Cesena has 30 elected town councilors, 8 of whom make up the political board.
The board consists of the vice-mayor and the councilors with responsibilities for, respectively, internal human resources, training and educational affairs, health, culture, public works, environmental sustainability and European projects, urban environment (covering, for example, street works, public parks, public buildings and spaces), and public security.

4. EUROPEAN NETWORKING AND PROJECT EXPERIENCE
The municipality is involved in other 6 European projects:
ERMIS:Effective Regional Management of Innovation Systems. Funded under INTERREG IVC Programme for territorial cooperation. (2010 – 2012)
SCHOOL OF THE FUTURE: Towards Zero Emission with High Performance Indoor Environment. Funded under the VII Framework programme. (2010 – 2015)
HERA: Improving Police Management on Domestic Violence by Women's Empowerment. Funded under Daphne III programme. (2011 – 2013)
ZEROTRADE: A Public Private Governance Model for a Zero Carbon Trade Sector. Funded under Interreg IV C programme. (2011 – 2013)
REALISE: Making the Most of our Human Capital by Recently funded under the European fund for the integration of third countries nationals programmes. (2011 – 2013)
CITINES: Design of a decision support tool for cities and industries energy supply planification. Recently funded under the European fund for the integration of third countries nationals programmes. (2011 – 2014)

5. EUROPEAN BACKGROUND
Trade sector, in particular large retailers, has a significant impact on territories in term of CO2 emissions. Goods, coming from all over the world, reach consumers in their cities thanks to a large retail system, but issues connected to waste disposal, mobility of goods and energy consumptions have to be faced at local level;
Cities are expected to become drivers for a more sustainable economy and to contribute to EU “ ” objectives;
Retailers are requested to become more and more social and environmental responsible. They are bridges between consumers and producers and they can influence purchasing decisions.

6. WHAT IS THE ZEROTRADE SUB-PROJECT
The main objective of the ZEROTRADE sub-project is to jointly develop, test and disseminate an innovative and effective governance model where public bodies become drivers for Low Carbon Economy implementing actions to reduce CO2 emissions in Trade Sector.

7. ZEROTRADE OBJECTIVES
promote between retailers the implementation of three types of actions:
1. to improve environmental performance of retail outlets;
2. to reduce emissions in retail’s sale and procurement system;
3. to improve quality of goods to be sold.
share approaches and experiences from partner’s regions and involve, through public forums, relevant stakeholders from trade sectors as large retailers, trade associations of medium and small retailers, associations of consumers and environmental associations;

8. ZEROTRADE ACTIVITIES Preliminary Analysis:
a. Review of best practices on PP tools and methods of governance for CO2 emissions reduction in Trade Sector at European level;  b. Identify best practices of PP tools and methods of governance in participants regions and territories;  c. SWOT analysis in each region focusing on legislative issues and economical features of trade sector. 
Share experiences:
a. Compare experiences between partners;  b. Identify less experienced and more experienced participants. 

9. ZEROTRADE ACTIVITIES
Develop and implement the ZEROTRADE Governance Model
a. Involve relevant stakeholders from trade sector and civil society at local level;  b. Define and share a set of measures and a checklist of actions to reduce CO2 emissions of trade sector;
c. Design a set of green public procurements practices to be chosen and implemented by involved municipalities;  d. Design Zero Carbon Local Action Plans for Trade Sector by each partner;  e. Design a ZEROTRADE Governance Model from preliminary analysis and PP governance experiences of each partner. 

10. ZEROTRADE ACTIVITIES Pilot actions
a. Identify sample dealers in each participant territory;  b. Test CO2 reduction actions in identified sample retail oultets; 
Dissemination
a. Involve citizens at local and regional level through participation in pilot actions;  b. Disseminate the review of best practices and the ZEROTRADE governance model at European level: Retail Forum; c. Disseminate Zero Carbon Action Plans at local level.

11. ZEROTRADE AT LOCAL LEVEL: IO RIDUCO!
Io Riduco! is the local network that aims to involve stakeholders, retailers, consumers and environmental associations in setting up a virtuous process to reduce environmental impacts in trade sector. This will lead to an overall increase of awareness on consumers, retailers and producers as well.

12. THE STEPS OF THE IO RIDUCO! NETWORK
Make a list of possible stakeholders and contact them to spread out the aim of the Io Riduco! Network
Involving stakeholders in a participating process in order to share and define a checklist of reduction action in trade sector and a voluntary agreement
Sign the voluntary agreement and improve the strategy of CO2 reduction during the process (it is not a static network, but is all-changing and modifiable model)
Collect the adhesions from retail outlets and the number of checklist actions satisfied
Give the Io Riduco! diploma/certification to retail outlets that satisfy the
minimum point to be reached in the checklist

13. THE STEPS OF THE IO RIDUCO! NETWORK
Spread the initiative to citizens and make them aware of this virtuous network in order to push them to look for Io Riduco! retail outlets in their purchasing
Monitor and control the effectiveness of the action taken by the retail outlets, with a particular focus on the staff training
Keep the checklist updated with new actions and involve different size and type of retailers
Spread the project to other public authorities and make them imitate this practice

14. ZEROTRADE AT LOCAL LEVEL: IO RIDUCO!
There is a check list of green actions to reduce environmental impacts.
Each action correspond to a number of points.
Adding all the points of green actions satisfied by a retail outlets is reached a class of emission reduction within the Io Riduco! network.
Points range for type of retailers
Superstore
( m2)
Supermarket
( m2)
Superettes
( m2)
Class I ,9 ,9
30 – 39,9
Class II ,9 ,9
40 – 54,9
Class III ,9 ,9
55 – 69,9
Class IV ,9 ,9
70 – 89,9
Class V ,9 ,9
90 – 109,9
Class VI

15. ZEROTRADE AT LOCAL LEVEL: IO RIDUCO!
Together with the checklist a series of training and disseminating actions will be carried out by retailers together with the support of the Municipality a coordinator:
Training of retail outlets staff in order to have a different behaviour and approach to the everyday work and to the use of machine (cooling system, heating systems, lighting system, etc)
Proper communication campaign towards users and consumers, in order to let them know how to have a lower environmental impact in purchasing and also in domestic habits.
Proper management of waste disposal with at least 3 type of goods managed by a separated waste disposal by dealers staff
Cleaning of the dealers with certified products and services .

16. THE SIGNATURE OF THE VOLUNTARY AGREEMENT

17. IO RIDUCO! NETWORK
Municipality as a coordinator and connection between:
Large retailers (Coop Adriatica – Conad – Economy – A&O/Famila – Sma/Simply)
Trade associations (Confartigianato – Cna – Ascom – Confesercenti)
Small retailers (Commercio equo)
Consumers associations (Federconsumatori – Adoc – Legaconsumatori)
Territorial associations and local authority (ATO – Province of FC)
Increase awareness reaching different targets:
Consumers
Producers
Retailers
This approach will link consumers, retailers and producers in a virtuous network of awareness, going greener, due to the mutual and ongoing pressure and influence.

18. LAUNCH OF THE IO RIDUCO! NETWORK
25th November 2011, within the European week for Waste Reduction the Io Riduco! Network will be inaugurated with a conference held by Luca Mercalli, author of the book “Prepariamoci” and regular guest in “Che tempo che fa” tv programme.

19. FOR FURTHER INFORMATIONS
Municipality of Cesena Department for Environmental Sustainibility and European Projects Lia Montalti Municipality of Cesena Department for environment safety and territory Elena Giovannini Web: