1. Microsoft Cloud OS Transforming the datacenter customer conversation
Build 2012
9/5/2018
Microsoft Cloud OS Transforming the datacenter customer conversation
Key Points:
To take advantage of the vast possibilities the cloud offers, IT needs to transform the datacenter
This should be done by rethinking old processes while continuing to leverage existing skills and resources
Today we are going to share with you how Microsoft can help you move forward on this path and embrace all that the cloud brings to the datacenter today
Name goes here
Speaker Title goes here
Company name goes here
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.

2. Transform the datacenter
Build 2012
Servers
Network & cables
Apps
Today’s datacenter
Backup
Storage
Security
Devices
Firewalls
VPN
Gateway
Telecom
Systems
Routers &
Switches
Power
Heating/Cooling
Fire Suppression
Remote
Client
www
Branch
Clients
9/5/2018
Transform the datacenter
Today’s datacenter
The bottom line for IT today is that business owners require technology for most new initiatives. For the first time, those business or application owners now also have the ability to go around IT and directly to cloud providers. IT must find a way to rapidly and efficiently map out the infrastructure requirements of new services, and then deploy those services without keeping the business waiting.
And then on the infrastructure side, IT is looking at limited budgets and an increasingly complex datacenter environment. The rapid pace of innovation has created a wave of new technology for IT to evaluate and deploy, just to keep pace with the competition. Complexity and cost limit IT’s ability to keep up with demand.
We talk a lot about the basic issues of managing capacity and application delivery, but there is a lot more that IT needs to worry about such as storage, firewalls, security, heating, cooling, remote access, and so on.
So when you think about moving to the cloud, you have to look at how adding in cloud resources is going to make this picture better—how you can extend beyond the walls of your datacenter without creating more complexity to manage. And you also want to think specifically about a platform that allows for management of heterogeneous environments.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.

3. Transform the datacenter
Build 2012
9/5/2018
Transform the datacenter
Today’s datacenter
When you think about moving to a hybrid cloud model, there are three things that you really have to have in order to make hybrid work.
First of all, you need cloud options on demand. You need to be able to extend to the cloud when it makes sense for your business and according to your individual company’s needs. Your datacenter today is configured to meet the specific needs of your business, and your cloud solution should meet that same standard. Think about consistency across clouds, management of heterogeneous resources, and workload mobility.
Next, you need to reduce cost and complexity. There’s a common misperception that moving to hybrid cloud is going to increase the burden on IT. You need to take advantage of innovation in the right way—meaning real-world solutions to old problems.
And then—most importantly—you have to be able to deliver a rapid response to the business. Transforming the datacenter has to make you faster. So whatever resources you add or changes you make, that’s the standard—has it enabled IT to deliver services more rapidly?
Cloud options on demand
Reduced cost and complexity
Rapid response to business
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.

4. Transform the datacenter
Build 2012
9/5/2018
Transform the datacenter
Today’s datacenter
What does Microsoft offer?
With the Microsoft product set, you can have a Datacenter without boundaries, which means that you have the ability to go beyond the resources you have on premises. You can easily access cloud resources when it makes the most sense for your business:
For new applications or websites that require global scale in a snap
For infrastructure that needs to scale at a moment’s notice to meet the most demanding business requirements,
For storage, back-up and recovery at reduced cost
And you get a consistent experience across datacenter and cloud deployments so that you can leverage existing skills when taking advantage of the new hybrid model. Expanding your options for hybrid cloud, as we recently announced, you can now take advantage of Windows Azure Infrastructure Services using the same virtual machine format as Windows Server.
Then you want to be able to take advantage of Cloud innovation everywhere. At Microsoft, we work with massive scale deployments every day both internally and with some of the largest companies on the planet. As we learn from those deployments, we bring them back to you in all of our products, both in the datacenter, like Windows Server, or in the cloud, like Windows Azure. Only Microsoft has this deep expertise with the enterprise datacenter that we can combine with real-world knowledge and experience from cloud deployments. Our Global Foundation Services organization supports over one billion customers and two hundred billion businesses running on Microsoft’s Cloud Services in 76 markets worldwide.
Building on this cloud experience, we are continuing to bring you amazing new things—especially in storage, networking and identity.
And then really the most important piece of all, Dynamic application delivery. The goal of creating all this infrastructure is to make you faster and more agile when responding to the needs of the business. That means you need to master automation, use it wherever you can to get routine tasks out of your way. Microsoft lets you provision, deploy, monitor and manage everything— applications and infrastructure—from a consistent platform across clouds so that you can provide the best possible service to the business.
Rapid response to business
Cloud options on demand
Reduced cost and complexity
Datacenter
without boundaries
Cloud innovation everywhere
Dynamic
application delivery
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.

5. + + Cloud innovation everywhere
Build 2012
9/5/2018
Cloud innovation everywhere
Rethink storage to reduce cost and increase flexibility
Improved
performance
Reduced
cost
Elastic capacity + +
Key Points:
Rethink storage to reduce cost and increase flexibility
How to transition with traditional storage infrastructure to hybrid cloud and cloud-integrated storage
Companies continue to face storage pain. Although storage cost-per-TB continues to fall, the demand for storage is growing much faster—35% annually or more. This only increases the costs to business as storage spend outpaces server spend—or IT budges—and introduces a chain of costs, and more pain.
We want to provide customers with storage improvements and choices regardless of their current storage environment. We want to create strategic choices regarding cloud technologies that lead to lasting solutions.
Many companies have existing storage and technology investments that they wish to maintain in traditional, direct-attached storage, SAN-based storage and data protection infrastructure. Our offerings only improve the utility of these elements across our products. Companies can continue to use existing investments in Windows Server and System Center for their storage management and disaster recovery needs within these traditional environments.
We’ve introduced new options for customers’ primary storage: We provide the performance and availability required to use file storage as a back-end for virtualization workloads. Employing and managing file-based storage will be very cost-effective for many private cloud deployments. Our data protection management solution provides support for shared-nothing live migration in these environments. VMs can move freely, remaining protected while using resources efficiently.
One of the simplest ways to bring public cloud services to the datacenter is through backup. Both Windows Server and System Center Data Protection Manager provide integration with Windows Azure Backup—so that data can be protected in the public cloud.
Because of these diverse features, workloads that fit this data usage pattern can have their primary storage, backup and DR needs met by one cost-effective solution that reduces the complexity of multi-product, multi-vendor solutions and meets all needs one-by-one.
Traditional
storage
environments
New
on-premises
storage options
Cloud-
integrated
storage
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.

6. Cross-premises connectivity
Build 2012
9/5/2018
Cloud innovation everywhere
Simplify connections between on-premises and cloud resources
Multi-tenancy and
Cross-premises connectivity
Software-defined networking is about enabling software— rather than the hardware—to dynamically manage the network in a way that helps you better meet the requirements of your applications and workloads. This involves:
•The ability to abstract your apps and workloads from the underlying physical network, which can be accomplished by virtualizing the network. Analogous to server virtualization, you need consistent abstractions that will work with your applications and workloads in a non-disruptive manner. For instance, you would need virtual abstractions for your physical network elements, such as IP addresses, switches, and load balancers.
•The ability to centrally define and control policies that govern both physical and virtual networks, including traffic flow between them.
•The ability to implement these network policies in a consistent manner at-scale, even as new workloads are deployed or moved around across virtualized or physical networks.
Tenant
Tenant
Tenant
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.

7. Cloud innovation everywhere
Build 2012
9/5/2018
Cloud innovation everywhere
Enable federated identity for access across clouds
On-premises infrastructure
Service Provider
For identity and access, the breakthrough is an increased ability to maintain a single identity across multiple clouds. Continuous services and connected devices present a real challenge, with users expecting more and more from IT in terms of simple and fast access to resources and data. Microsoft offers multiple options in this area, including the advances in identity management in both Windows Server 2012 Active Directory and Windows Azure Active Directory. Cloud-based identity that integrates with your existing Active Directory solution will allow tremendous flexibility in building single sign-on capabilities across your cloud deployments. This is the identity platform you know, reinvented for cloud.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.

8. Dynamic application delivery
Build 2012
9/5/2018
Dynamic application delivery
Multiple deployment
options
Storage
Network
Compute
LOB application
LOB application
You now have the ability to set deployment options so when your business user surprises you with a new application that needs to be spun up right away, they have the self service capabilities through your set options to have their application up and running instantly
If someone forgot to mention a 50x increase in traffic due to a promotion in the marketing department—no worries, it has been deployed on your fabric that can scale to Azure or to a service provider cloud if necessary
And should something go wrong, System Center gives you the deep application insights you need to fix it right away. You can look at application performance down to the individual line of code. And you can automate responses to particular types of alerts.
Because this automation and management covers the full application lifecycle, you have maximum control over the process. You can meet high SLAs from the business, reduce the load on IT created by repetitive processes, and deliver everything at maximum speed. That’s the reality of management consistency across clouds.
Automate manual
processes
Business user
Deep application
insights
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.

9. The modern hybrid datacenter
Datacenter without boundaries, cloud innovation everywhere and dynamic application delivery are the key elements in the Microsoft vision for transforming the datacenter.
With this new hybrid infrastructure, Microsoft gives you the speed, scale, cost efficiency and resilience that you need to keep your business competitive.
The capabilities we have just discussed define the modern datacenter. With this new datacenter approach, IT becomes—once again— the first and best provider of technology to the business. Bridging between today’s on- premises deployments and the new cloud offerings, Microsoft’s enterprise-grade technologies offer businesses the clearest way forward. The resources and experience of the past are the foundation for helping the business to navigate the shifting landscape of technology.
How can you get started?
Speed
Resilience
Cost-efficiency
Security
Leveraging Microsoft’s deep experience
as we continue to innovate and learn from
massive scale deployments

10. System Center Marketing
9/5/2018
Thank you!
Questions?
© 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.