1. Amazon Prime Air Strategic Plan

2. What is Amazon.com Started in 1994 as Cadabra.com, online bookstore
Changed to Amazon for two major reasons
Top of the list
The word amazon
Logotype
Everything from “A to Z”

3. What is Amazon.com Everyone : teenagers to senior citizens
#1 in customer satisfaction
#1 most reputable company

4. Amazon Prime Air Drone Delivery System Efficient Low emissions
30 minutes or less
Within a 10 mile radius
Efficient
Low emissions

5. Amazon Prime Air, Safety
FAA regulations
Testing
Top of the line

6. Objective Getting the word out Amazon Prime benefits
Issues with holiday season

7. Objective Holiday campaign November 25th 2016 – December 24th 2016
Ensure 30 minutes or less
Holiday Campaign
Increase awareness
Commercial
Consumer hype

8. Audience = You Last minute gift?
Sleeping Baby and you are out of diapers?
Disability?

9. Preview to Amazon Prime Air commercial

10. Strategies and Tactics
Hesitation?
Fighting crowds ≠ holiday fun
Amazon.com : most cost efficient, environmentally friendly and secure

11. Concerns
FAA regulations
Privacy
Price
Battery Powered Drones

12. Calendar/ Timeline
Regulations Approved!
Amazon ready to go
Tests

13. Promotion Season
Awareness
Holiday time

14. Budget = $150 million overall ≈$50 million on infrastructure
30,000 Drones
$1,000 to $3,000 each
Max $90,000,000
$400 for drone batteries
= $150 million overall

15. Budget
88 cents a package to deliver
Make it $1.00

16. Evaluation 1
Getting packages to customers in as little as 30 minutes after they order their item online

17. Delivering packages to customers safely
Evaluation 2
Delivering packages to customers safely

18. Evaluation 3
Increasing awareness on the benefits of Amazon Prime Air to encourage customers to try it and continue to use it

19. References
D'Onfro, Jillian. "Amazon drones ." businessinsider.com
McNeal, Gregory. "Six things you should know about Amazon drones ." forbes.com
Tolbert, David. "Separating hype from reality of amazon drones." technologyreview.com
"Amazon.com: Amazon Prime Air." Amazon.com: Online Shopping for Electronics, Apparel, Computers, Books, DVDs & More. N.p., n.d. Web. 18 June 2015.
Bensinger, Greg. "Amazons Next Delivery Drone." Wall Street Journal, 16 June Web. 18 June
"Drone Aircraft."  Aircraft. N.p., n.d. Web. 20 June 2015
Atherton, Kelsey D. "Amazon Wants To Begin Drone Deliveries As Soon As They're Legalized." Popular Science. Popular Science, 17 June Web. 20 June 2015.
Atherton, Kelsey D. "FAA Approves Delivery Drones, As Long As Amazon Changes Everything." Popular Science. Popular Science, 20 Mar Web. 20 June 2015.
Lapowsky, Issie. "Amazon Can Now Test Its Delivery Drones in the U.S."Wired.com. Conde Nast Digital, 10 Apr Web. 20 June 2015.
Morgan, David. "UPDATE 3-FAA Expects to Clear U.S. Commercial Drones within a Year." Reuters. Thomson Reuters, 17 June Web. 20 June 2015.
Johnson, Ana. "Amazon Delivery Drones."  N.p., n.d. Web. 19 June 2015.
Jones, Bill. "The Drones Are Coming!" CBSNews. CBS Interactive, n.d. Web. 21 June 2015.
Lopinski, Michael. "Amazon Drones." N.p., n.d. Web. 19 June 2015.

20. Questions?