1. city of Seattle: 550,000 murder rate?
how many murders occur per 100 inhabitants per year?
rate of murder, negligent homicide, (reported) rape and assault?
robbery?
theft?
arson?

2. murder rate
if there were 1 murder for every 100 people, the murder rate would be 1 per hundred
1998: 49 murders. Rate: 9 per hundred thousand
murder, negligent homicide, reported rape and assault: per thousand
Robbery 2/100 Theft 3/100 Arson 2/1000

3. if it burns, bleeds or pleads it leads
local news
if it burns, bleeds or pleads
it leads

4. media reality why so much crime news?
local TV coverage issues (not one city/government; regional coverage)
economics (event/spot news – no background, just pictures and police/source)
drama, vivid
ratings

5. local TV news economics of coverage costs of news (event, “spot” news)
staff size
exploiting fixed costs (e.g., satellite news vehicles—snvs---, helicopters, etc.)
live – “stand up”

6. impact on news live shots (e.g. “Eyewitness News”)
technology-driven coverage
visuals
ratings and consultants (formulas such as “happy talk”, drama, visuals, entertainment-style news)
Does news need to be profitable?
marketing of news (emphasis on anchors, personalities)

7. what to do? change channels get perspective (e.g., newspaper)
recognize production values