1. Unified Communications What Works and What Doesn’t
Kim Hamilton Strategic Accounts Manager

2. Unified Communications What is it?
Voice, video, data & internet
Voic , & instant messaging
Audio, web & video conferencing
Presence
see who is available or not
Collaboration and application sharing
team spaces, sharing of files and desktops
Centralized Control and Management
Available to all users in any location
© 2008 CYPRESS COMMUNICATIONS, INC. ALL RIGHTS RESERVED.

3. Unified Communications Where is it going?
Decreased
Increased
Standards-based software
Integration
Collaboration
Worker mobility
Need for business continuity
Network complexity
Reliance on hosted / managed communications
Proprietary hardware
Multiple disparate systems and applications across the enterprise
Distributed communication models
© 2008 CYPRESS COMMUNICATIONS, INC. ALL RIGHTS RESERVED.

4. New Paradigms
Over 25 percent of small to mid-sized enterprises have/or are rolling out unified communications. Another 57% are piloting UC.
Enterprises are embracing virtualization, models — SaaS,
Hosted VoIP market will increase from $375 million in 2006 to $3.2 billion in 2011.
Wireline handsets will increasingly become historical relics facing a similar fate as fax machines and ashtrays.
Wireless and soft phone functionality will be mainstream by 2010.
Source: Gartner, Inc. and Forrester Research
© 2008 CYPRESS COMMUNICATIONS, INC. ALL RIGHTS RESERVED.

5. Unified Communications Benefits
Increased productivity
Less phone tag, more communication
Simplifies and speeds up communication
Use the most appropriate communications tool
Answer a voice mail with an ,
Or, respond to an with a voice call with one click
All users on one platform
Send a blast voic to all employees
Overcome geography issues
© 2008 CYPRESS COMMUNICATIONS, INC. ALL RIGHTS RESERVED.

6. Unified Communications How to get there
Do-it-yourself
Unified Communications as a Service (UCaaS)
Buy, install and manage the hardware, software and services required
Outsource the complexity to a communications service provider
Hybrid: Hire third party to manage your network
© 2008 CYPRESS COMMUNICATIONS, INC. ALL RIGHTS RESERVED.

7. Do-It-Yourself Unified Communications
Advantages
Disadvantages
You control your network
Add features on your schedule
Integrate with proprietary business applications
Complexity
Not likely a skill set your IT staff now has
Capital intensive
Expensive and complex management
Difficult to predict costs
Disaster recovery is costly
Obsolescence risk
© 2008 CYPRESS COMMUNICATIONS, INC. ALL RIGHTS RESERVED.

8. Unified Communications as a Service
Advantages
Disadvantages
Capital avoidance
Guaranteed voice quality, network availability and security
Business continuity and geographic redundancy
All locations nationwide have the same services
No maintenance, upgrades or management
Dependant on one or two vendors
Not in direct control of feature roll-out
Limited customization
© 2008 CYPRESS COMMUNICATIONS, INC. ALL RIGHTS RESERVED.

9. Key Drivers of UCaaS Adoption
Technology management
- Rated #1 benefit by SMBs
Improved productivity & collaboration
Technology risk avoidance
Capital avoidance
Economies of scaling
Business continuity
UCaaS
Improved Productivity & Collaboration
Integrates geographically dispersed offices & employees
Allows enterprise to better manage a distributed workforce
Improved reaction time to customers and market events
Technology risk avoidance UCaaS transfers the technology risk from the enterprise to the service provider.
Financial operational expenditure model Enterprises make no an upfront capital investment, but pay for services as they are consumed.
Technology management avoidance (Rated #1 benefit by SMBs.)
UCaaS requires no investments in staff hiring and training. Leverages provider’s technical experience and expertise.
Economies of scaling UCaaS providers support tens of thousands of users. Providers can achieve significant economies of scale that are unattainable to individual enterprises.
Business Continuity
Source: Gartner, Inc. and Forrester Research
© 2008 CYPRESS COMMUNICATIONS, INC. ALL RIGHTS RESERVED.

10. UCaaS Drivers #1: Technology Management
Service Provider:
- Does the complex integration
- Manages the phones, LAN/WAN, QoS and carrier-grade network
- Handles problem resolution and user support
- Leverage best-of-breed providers like Cisco, Microsoft and Nortel
Internally supported unified communications too complex and expensive
UCaaS
Source: Gartner, Inc. and Forrester Research
© 2008 CYPRESS COMMUNICATIONS, INC. ALL RIGHTS RESERVED.

11. UCaaS Drivers #2: Improved Productivity & Collaboration
Ties geographically distributed offices together
Integrates and centralizes communications
Provides insight into activities of distributed workforce
Streamlines communications, helping employees respond to customers more quickly
Improved reaction time to dynamic market events
UCaaS
UCaaS Presence provides insight into activities for dispersed employees.
UCaas facilitates collaboration and real-time sharing of information.
© 2008 CYPRESS COMMUNICATIONS, INC. ALL RIGHTS RESERVED.

12. UCaaS Drivers #3: Technology Risk Avoidance
You don’t own anything
Service Provider takes all the risk of technology obsolescence
“Wireline handsets will increasingly become historical relics facing a similar fate as fax machines and ashtrays.”
“Enterprises should therefore purchase only basic wireline handsets [or lease them], given that Wireless and/or softphone replacements will become mainstream by 2010.”
UCaaS
Source: Gartner, Inc.
With UCaaS, firms lease handsets & softphones, eliminating risk of obsolescence.
Source: Gartner, Inc.
© 2008 CYPRESS COMMUNICATIONS, INC. ALL RIGHTS RESERVED.

13. UCaaS Drivers #4: Capital Avoidance
No upfront capital expense.
Pay for only what you use now.
Predictable monthly expense.
“CaaS.. users benefit from a predictable cost structure that relieves them from supporting an internal VoIP and UC team. [Firms] benefit from a flexible contract arrangement that enables them to add and subtract end-points on an as-needed basis. And this does not factor in the stronger customer service and the more flexible contract terms.”
Source: Gartner, Inc.
© 2008 CYPRESS COMMUNICATIONS, INC. ALL RIGHTS RESERVED.

14. UCaaS Drivers #5: Benefit from Economies of Scale
Robust and resilient data center. Includes backup power, geographic and physical redundancy, fire suppression, 24/7 physical and IT security.
Economical. The expense of building and supporting UCaaS is equally shared across many firms.
Greener. Reduces power consumption demands.
Faster and more economical deployment. New locations and features don’t require the installation of a whole new platform.
UCaaS
© 2008 CYPRESS COMMUNICATIONS, INC. ALL RIGHTS RESERVED.

15. UCaaS Drivers #6: Business Continuity
Unlike a premises-based PBX, there’s no single point of failure
Hardened carrier-grade sites
Resilient IP network with many points of egress and access
Premises-based equipment redundancy (routers and LAN switches) and WAN failover
Geographically diverse data centers
Users can access UC from anywhere they have internet access
© 2008 CYPRESS COMMUNICATIONS, INC. ALL RIGHTS RESERVED.

16. Case Study: Global Law Firm
Business Highlights:
11 locations,1,800 employees, 2,600 handsets
Considered the world’s largest hosted UCaaS deployment
Conducted extensive UC research
Came to the realization that UCaaS was best approach
Solution includes desktop phones, soft phones, collaboration, unified messaging, conferencing, real-time presence, unified dialing plans, ACD, customized business continuity plan, etc.
© 2008 CYPRESS COMMUNICATIONS, INC. ALL RIGHTS RESERVED.

17. Case Study: Financial Services Firm
Business Highlights:
100+ employees at 8 U.S. locations
Wanted standardized dialing and better collaboration between locations
Required business continuity strategy and Sarbanes- Oxley compliance
Needed uninterrupted voice and data communications
Needed flexibility for future growth
Solution includes converged desktop and soft phones, collaboration, file sharing, Web conferencing, real-time presence, business continuity.
© 2008 CYPRESS COMMUNICATIONS, INC. ALL RIGHTS RESERVED.

18. About Cypress Communications
2007 Unified Communications Product of the Year
20+ years of experience managing enterprise communications
Over 6,500 customers and 65,000 handsets in 29 major markets
Over 6,000 unified communication seats installed
Leading in-building communications provider with 800+ Cypress-powered office buildings.
Operates nationwide private network optimized for VoIP and Unified Communications
2008 Von Magazine Innovator Award
2007 Frost & Sullivan Product Innovation Award for Telecom Business Continuity
© 2008 CYPRESS COMMUNICATIONS, INC. ALL RIGHTS RESERVED.

19. C4 IP C4 IP Communications
Cypress helps businesses to effectively connect, communicate, collaborate and continue by managing their phone, voice, data and Internet and providing advanced IP communication features and services.
CONNECT
COMMUNICATE
C4 IP
C4 IP is our brand.
It stands for:
Connect to Cypress’ redundant network with dynamic bandwidth for exceptional, consistent call quality and high-speed data transfer.
Communicate from anywhere with user-friendly, flexible chat, unified messaging and remote office features.
Collaborate in real-time with cutting-edge conferencing and file sharing tools.
Continue business-as-usual while away from the office or in the face of any disaster.
COLLABORATE
CONTINUE

20. C4 IP connect C4 IP Communications
Connect to Cypress’ private IP network for exceptional call quality and high-speed data transfer.
C4 IP
Provides access to all communication services
Don’t purchase separately
Built into the solution:
Local
Long Distance
International (usage charges apply)
Internet Access
CONNECT
COMMUNICATE
COLLABORATE
CONTINUE
Message to get across:
Tell the prospect about a disaster that’s relevant in your area, such as “Have you ever thought about….a hurricane, blackout, earthquake, tornado (pick one)….whatever works for your market. Use the story to pitch disaster recovery.
Also, good time to relay story of Frilot Partridge of New Orleans. (Case Study is on intranet.) This New Orleans-based company was displaced by Katrina and Cypress easily moved their communications to Houston and kept the company up and running. And we did this for multiple companies.
connect

21. C4 IP communicate C4 IP Communications
Communicate with enterprise-grade PBX features, IP phones and unified messaging.
C4 IP
Enterprise-Grade PBX Features
CONNECT
4-digit dialing
Account Codes
One-Button Transfer
Hunt Groups
Receptionist Handsets
Shared Call Appearances
COMMUNICATE
Advanced IP Phones
COLLABORATE
Multiple phone types to match user needs
Bluetooth integration
CONTINUE
Unified messaging
Synchronize voic and
communicate

22. C4 IP collaborate C4 IP Communications
Collaborate with anyone, anytime, anywhere. Transform your Microsoft Outlook® into a complete collaboration center.
C4 IP
Outlook integration
Communications Toolbar
Real-Time Presence
CONNECT
COMMUNICATE
Audio/Web/Video Conferencing
COLLABORATE
CONTINUE
collaborate

23. C4 IP continue C4 IP Communications
Continue business-as-usual in the face of any situation.
C4 IP
Business Continuity is more secure under a Cypress.
Network and circuit diversity
Equipment redundancy and WAN failover
Geographically diverse data centers
No single point of failure
Customized for your needs
Continue to communicate– anywhere, anytime
Make and receive calls
Get voic
Communicate using any Internet connection
Java-based soft client
CONNECT
COMMUNICATE
COLLABORATE
CONTINUE
Message to get across:
Tell the prospect about a disaster that’s relevant in your area, such as “Have you ever thought about….a hurricane, blackout, earthquake, tornado (pick one)….whatever works for your market. Use the story to pitch disaster recovery.
Also, good time to relay story of Frilot Partridge of New Orleans. (Case Study is on intranet.) This New Orleans-based company was displaced by Katrina and Cypress easily moved their communications to Houston and kept the company up and running. And we did this for multiple companies.
continue

24. C4 IP Network—Reliability, Survivability, Redundancy and Quality of Service
Private nationwide IP-based voice network engineered for % availability
Only use the next 3 slides if the prospect wants information on our network, platforms and configurations.
Point to convey: We have a national private IP network and local feet on the street.

25. Cypress C4 IP Core Switching Platforms
CS2000:
Carrier-grade softswitch
Call control for IP phones
Enterprise-grade PBX features
MCS5200:
Multimedia user experience
Softphone call control
Web and video collaboration & conferencing
File sharing
Chat
Real-time presence
Only use this slide if the prospect wants information on our network, platforms and configurations.
Point to convey: Integration of 3 switches: Carrier-grade softswitch, multimedia server and unified messaging platform. Only solution like this in North America. (1 other vendor doing this in China.)
Functions:
Unified Messaging
Auto Attendant

26. Cypress C4 Customer Configuration Example
Cypress manages:
Equipment—Routers, LAN Switches and UPS Devices
Version releases, patches and upgrades
Desktop IP phones
Voice LAN
Cypress can also manage:
Data LAN
Premise-based Firewall
Private Data Networks
Cypress
Private Network
CS 2000
PSTN
MCS5200
Cypress Voice & Data LAN
Cisco Router
Cisco Switch
UPS
HQ Location
100 Phones
Media Gateway
IP Unity
DS3
Internet
Bundled T1s T1
Unmanaged
Cable or DSL
Cypress Voice & Data LAN
Cisco Router
Cisco Switch
UPS
Branch Office 2
15 Phones
Branch Office 1
50 Phones
Cypress Voice & Data LAN
Cisco Router
Cisco Switch
UPS
Remote
Worker

27. 6,500 businesses with 65,000 employees are more productive under a Cypress.
You can be too.

28. Kimberly Hamilton Strategic Account Manager
Cypress Communications
Four Piedmont Center, Suite 600 Atlanta, GA Phone: (404)