1. Marketing Management SECTION IV 7th Edition Marketing Plan Outline
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SECTION IV
Section IV
Title Page
Executive Summary
Table of Contents
Introduction
Situation Analysis
Marketing Planning
Marketing Objectives
Target Markets
Marketing Mix
Implementing the Plan
The Authors
S E C T I O N F O U R
Marketing
Management
7th Edition
J. Paul Peter
James H. Donnelly, Jr.
Marketing Plan Outline
McGraw-Hill/Irwin
© 2004 The McGraw-Hill Companies, Inc., All Rights Reserved.

2. SECTION IV Title Page Relevant time period Authors with positions held
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SECTION IV
Section IV
Title Page
Executive Summary
Table of Contents
Introduction
Situation Analysis
Marketing Planning
Marketing Objectives
Target Markets
Marketing Mix
Implementing the Plan
The Authors
Title Page
Name of the product
Relevant time period
Authors with positions held
Group commissioning the report
Date of submission

3. SECTION IV Executive Summary Major aspects of the plan
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SECTION IV
Section IV
Title Page
Executive Summary
Table of Contents
Introduction
Situation Analysis
Marketing Planning
Marketing Objectives
Target Markets
Marketing Mix
Implementing the Plan
The Authors
Executive Summary
Brief introduction
Major aspects of the plan
Budgeting statement

4. SECTION IV Table of Contents
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SECTION IV
Section IV
Title Page
Executive Summary
Table of Contents
Introduction
Situation Analysis
Marketing Planning
Marketing Objectives
Target Markets
Marketing Mix
Implementing the Plan
The Authors
Table of Contents
Should include what in the report and where it can be found
Should reflect logical sequencing of information

5. SECTION IV Introduction
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SECTION IV
Section IV
Title Page
Executive Summary
Table of Contents
Introduction
Situation Analysis
Marketing Planning
Marketing Objectives
Target Markets
Marketing Mix
Implementing the Plan
The Authors
Introduction
May include background or history of an existing product, or new information on a new product
Include a precise statement stating the purpose of the report

6. SECTION IV Situational Analysis
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SECTION IV
Section IV
Title Page
Executive Summary
Table of Contents
Introduction
Situation Analysis
Marketing Planning
Marketing Objectives
Target Markets
Marketing Mix
Implementing the Plan
The Authors
Situational Analysis
Critical environmental conditions
Social, political and legal implications
Industry analysis
Competitive analysis

7. SECTION IV Marketing Planning Three major elements:
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SECTION IV
Section IV
Title Page
Executive Summary
Table of Contents
Introduction
Situation Analysis
Marketing Planning
Marketing Objectives
Target Markets
Marketing Mix
Implementing the Plan
The Authors
Marketing Planning
Three major elements:
Marketing objectives
Target markets
Marketing mix

8. SECTION IV Marketing Objectives
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SECTION IV
Section IV
Title Page
Executive Summary
Table of Contents
Introduction
Situation Analysis
Marketing Planning
Marketing Objectives
Target Markets
Marketing Mix
Implementing the Plan
The Authors
Marketing Objectives
Use quantifiable or discrete statement to measure marketing accomplishments
Objective statements often expressed in sales units or dollars

9. SECTION IV Target Markets Defines the market by customer profile
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SECTION IV
Section IV
Title Page
Executive Summary
Table of Contents
Introduction
Situation Analysis
Marketing Planning
Marketing Objectives
Target Markets
Marketing Mix
Implementing the Plan
The Authors
Target Markets
Defines the market by customer profile
Includes changes and important issues influencing consumer or organizational buyer behavior
Defines purchasing trends currently shaping the market

10. SECTION IV Marketing Mix Promotion Distribution/Place Price
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SECTION IV
Section IV
Title Page
Executive Summary
Table of Contents
Introduction
Situation Analysis
Marketing Planning
Marketing Objectives
Target Markets
Marketing Mix
Implementing the Plan
The Authors
Marketing Mix
Product
Promotion
Distribution/Place
Price
Marketing research
> Justify and explain the costs and benefits associated with research

11. SECTION IV Implementation of the Plan
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SECTION IV
Section IV
Title Page
Executive Summary
Table of Contents
Introduction
Situation Analysis
Marketing Planning
Marketing Objectives
Target Markets
Marketing Mix
Implementing the Plan
The Authors
Implementation of the Plan
Defines and schedules implementation and control of the plan
Compared by reference to tradition or past plans

12. SECTION IV The Authors menu J. Paul Peter, Ph.D.
Title Page
Executive Summary
Table of Contents
Introduction
Situation Analysis
Marketing Planning
Marketing Objectives
Target Markets
Marketing Mix
Implementing the Plan
The Authors
The Authors
J. Paul Peter, Ph.D.
University of Wisconsin – Madison
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James H. Donnelly, Jr., Ph.D.
University of Kentucky – Lexington
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Marketing Management
7th Edition – McGraw-Hill
3Click on the book to go to the book site
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PowerPoint content by Larry Fuhrer, MBA, MBA
Keller Graduate School of Management of DeVry University