1. Building a #1 Yammer network
8/24/2018 1:28 PM
BRK2274
Building a #1 Yammer network
Ruth Kirkup, Diageo
Baxter Willis, WM Reply
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4. Hello Everyone
PH is looking for 2-3 bottles of Crown Royal Northern Harvest Rye Whisky. Anybody has SLOBs of this SKU that you’re willing to send over?
Thanks! Hi
I am the NA export associate and begun speaking with Hendy and the PH team to have the SKU listed and priced and extended to provide you with one case once set up in the system.
Thanks so much for helping out!

5. So did they meet their targets?

7. 8/24/2018 1:28 PM
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9. DIAGEO MOSAIC

11. Target 50% The Yammer story today… 38% active users
8/24/2018 1:28 PM
The Yammer story today…
38% active users
59,921 posts and 74,460 replies
415,646 likes
2,400 groups (390 new this year).
FY17
Target
50%
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12. Microsoft 2016
8/24/2018 1:28 PM
How we got here…
Yammer is part of Mosaic – our Digital Workplace based on Office 365.
Successful, on-time migration to O365 (2014)
Introduced Yammer to replace NewsGator (2014)
Phased out all box.com accounts and introduced OneDrive
Yammer Crowdsourcing (2015)
 Refreshed portal homepage (2016)
Launched "Diageo TV" (2016)
Improved analytics (2016)
© 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

13. What we learned… Lesson one: Exec Sponsorship
8/24/2018 1:28 PM
What we learned…
Lesson one: Exec Sponsorship 
Lesson two: Communications & Campaigns 
Lesson three: Training
Lesson four: Analytics
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14. Lesson One: Exec Sponsorship
Microsoft 2016
8/24/2018 1:28 PM
Lesson One: Exec Sponsorship
“I truly believe the best ideas in the business will emerge from sharing with each other what we think and imagine possible. I so want us to move away from just top down communications and get more spontaneous conversation happening among all 30,000 of us”.
Ivan Menezes, Chief Exec
© 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

15. Microsoft 2016
8/24/2018 1:28 PM
Exec Sponsorship
Ivan kick started our Yammer launch with a Leaders YamJam lasting for 32 hours.
Released a leader board for leaders to encourage take up at the top.
Posts a weekly blog in ‘Ivan Online’ and regularly films short videos, selfies, photos from his week at Diageo around the world.
Ivan is our ‘top influencer’ on Yammer.
YamJam saw a 417% increase in the # of messages posted and a 247% increase in the # of active users compared to the previous week.
© 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

16. Lesson Two: Communications
8/24/2018 1:28 PM
Lesson Two: Communications
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17. Communications & Campaigns
8/24/2018 1:28 PM
2,249
Content Engagement
Communications & Campaigns
9819
Likes
15,240
Content Engagement
#proudofwhatwedo
3266
Employees got involved
559
Posts
27,447
People Viewed
1527
Replies to content
892
@ Mentions
34,883
People Viewed
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18. Lesson Three: Training
Microsoft 2016
8/24/2018 1:28 PM
Lesson Three: Training
All comms leads received Yammer Community training
In the first year we trained 120 top leaders and their PAs
Self-help on our Intranet.
© 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

19. Lesson Four: Analytics
8/24/2018 1:28 PM
Lesson Four: Analytics
Using SWOOP analytics to provide deeper insight of consumption and engagement
Market leads can access these analytics – plans to roll this out to all users
User Personas as a hook to improve engagement 
Regularly share campaign and global statistics to encourage adoption.
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20. So don’t forget… Lesson one: Exec Sponsorship
8/24/2018 1:28 PM
So don’t forget…
Lesson one: Exec Sponsorship 
Lesson two: Communications & Campaigns 
Lesson three: Training
Lesson four: Analytics
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

21. 8/24/2018 1:28 PM
Q&A
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22. Please evaluate this session
Tech Ready 15
8/24/2018
Please evaluate this session
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Ruth Kirkup, Diageo
Baxter Willis, WM Reply
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.