1. Chamber Profile Report
FY 2015
Michigan West Coast Chamber of Commerce
shown with average of 62 responses per slide
Filters Selected
Cost Of Living Index: 91-95

2. Assets, Liabilities, and Reserves
Financial
Revenue
Expenses
Assets, Liabilities, and Reserves

3. Total Annual Revenue
We are at the 57th percentile with an annual revenue of $1,272,902.

4. Revenue Cont.
Both annual revenue and expenses are in the 57th percentile
This is a good sign that our expenses are at about the right place
Number of Member Accounts= 1,415 putting us at the 79th percentile
Dollar Value of Member Accounts= $641,056 putting us at only the 67th percentile
Other Chambers will a comparable number of members are making more on member accounts
Could we be charging more for membership?

5. Chamber Assets and Liabilities
Current: $853,538
61st percentile
Total: $1,858,687
Current: $201,266
44th percentile
Total: $201,266
37th percentile

6. Membership Statistics
Chamber Members
Membership Statistics
Dues
Member Demographics

7. Member Accounts Cancelled Member Accounts New Member Accounts
West Coast Chamber of Commerce:
128 cancelled accounts (50th percentile)
Value of cancelled accounts $46,955 (44th percentile)
More evidence that we have a lower membership fee than most similar chambers
West Coast Chamber of Commerce:
191 new accounts (72nd percentile)
Value of new accounts $69,130 (58th percentile)
Bringing in more customers than we are losing

8. Market Penetration Rate
Of Chambers with a similar Cost of Living Index we have a very average number of businesses in our service area (49th percentile).
However, our Market Penetration Rate is above average.
This is a good indication of the popularity of our Chamber. Yet, there is always room for improvement. To be the top chamber, Market Penetration would have to be at about 42%.
Market Penetration Rate

9. Staffing and Benefits
Staffing Statistics
Employee Benefits

10. Revenue Per FTE
Our chamber size is just about average for organizations in a similar cost of living index (53rd percentile)
However, we have higher than average revenue per employee
Meaning we are more productive

11. Personnel Expense Per FTE
While our employees are more productive than average, their wages and benefits are less than average

12. More Employee Information
Employee Turnover= 9%, 45th Percentile
Employee Tenure= 15.9 years, 100th Percentile
Long Tenure Helps To:
Save money on recruiting and training and can allocate resources elsewhere
Easier to focus on innovation and growth when teams remain stable
Increased product and industry knowledge
Nurtures team-building and community culture
Provides stability for consumers and better relationships with them

13. Chamber Organization’s Outsourcing

14. Take-Aways Financial: Chamber Members: Staffing and Benefits: Overall:
Performing above average
Chamber Members:
Membership cost is far below average
Staffing and Benefits:
Salary and benefits below average
Overall:
Strong and stable chamber image