1. UK CONTINGENT
Brand Champion training – November 2017

2. The team Max Butler – Communications Champion lead
Stuart Card – Head of UK Contingent Communications
Tom Bell – Social Media Manager
Fiona Cannon – Website editor
Helen Syms – Content editor
Will Reynalds – Youth engagement
Simon Carter – HQ Communications team
Justin Mulender – HQ Communications team
Andrew Thorpe – HQ Communications team
Pamela Tompsett – HQ Communications team

3. Where you fit in HQ Comms team UKC Comms team Unit Comms Champions
Young People

4. The role of a Communications Champion
Select young people for spokesperson training.
Generating coverage for your Unit
Write media releases
Grow your Unit’s social media presence
Pass on your skills
YouShape contact

5. The role of a Communications Champion
Describe the value of the Scout Brand
Be able to know what to look for when selecting young people
Describe how to build a media package
Understand how to develop a social media presence
Understand what makes powerful visual content

6. Saturday 12:00 – Introductions and The Scout Association brand
12:45 – Lunch!
13:30 – Safeguarding
14:00 – Break and check in
14:30 – Breakout session 1
15:30 – Breakout session 2
16:30 – Day 1 wrap up session

7. Sunday 09:30 – Breakout session 3
10:30 – Selecting Young People and YouShape
11:15 – Day 2 wrap up

8. Time
Canada
USA
Mexico
Session 1
14.30 – 15.30
Knighton Suite
Social media
Howden Suite
Visual Content
Meeting room 7
Building a package
Session 2
15.30 – 16.30
Plenary
16.30
Session 3
10.30