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Presenter: Darren Menefee

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1 Presenter: Darren Menefee
Specialty Food Store Council Presenter: Darren Menefee

2 Central Market Seafood Program
Program Highlights Merchandising Marketing

3 Program Highlights Sourcing / Supply Chain Customer Experience Catch
Processing Shipping Distribution

4 Program Highlights Product Quality Key Components
How product finishes on the plate determines whether our reputation is validated or broken Key Components Having the right partners Teaching the right handling procedures and knife skills Visual inspection to ensure proper craftsmanship Providing the right level of service ie.. Removing pin-bones, packaging on ice

5 Program Highlights HACCP Program / Food Safety

6 Program Highlights HACCP Verification Process
Department Manager and Partners are to fill out the appropriate logs On Monday morning all paperwork that requires a verification signature and stamp should be given to the Perishable Director The Perishable Director will verify all information meets HACCP requirements, then stamp and sign All Seafood Managers and Perishable Directors must be HACCP trained within 6 months

7 Program Highlights Sustainability Careful Selection
H-E-B is extremely selective in our sourcing of both wild-caught and farm-raised seafood. We work closely with our supplier partners to maintain rigorous standards for fishing practices and product quality. Although there are a number of differing positions from non-government organizations (NGOs) on whether certain fisheries are sustainable, H-E-B works diligently with leading seafood organizations, government agencies, and conservation groups committed to science-based fishery conservation and management processes designed to promote healthy fisheries.

8 Program Highlights Sustainability
We require that our suppliers of farm-raised (aquaculture) marine species adhere to the standards outlined by the Global Aquaculture Alliance or World Wildlife Fund. These suppliers must present certificates of compliance to H-E-B. For those farm-raised species still awaiting accepted standards, our suppliers are expected to be front-runners for immediate certification once standards are finalized. H-E-B is a Founding Supporter of the Aquaculture Certification Council (ACC), a nongovernmental body established to certify social, environmental and food safety standards at aquaculture facilities throughout the world.

9 Program Highlights Sustainability
Memberships and Affiliations We're partnering with the below groups to ensure that our seafood is responsibly sourced and helps sustain fishing communities. Aquaculture Certification Council Coastal Conservation Association—Texas National Fisheries Institute Ocean Trust Texas Parks & Wildlife Department Texas State Aquarium The Nature Conservancy of Texas University of Texas Marine Science Institute

10 Merchandising Merchandising Standards for Fillets
Why? To ensure each fillet is merchandised in a manner that protects the product and maximizes eye appeal

11 Merchandising Merchandising Standards for Steaks
Why? We set the steaks using this technique to showcase the product. When product runs low, simply consolidate the product and pull the back pan and replace with fresh ice.

12 Merchandising Merchandising Standards for Whole Fish
Why? A great whole fish display states that we are the leaders in fresh fish. The product also represents high value for our guest, and at the same time, a higher dollar ring for the department.

13 Merchandising Merchandising Standards for Shrimp
Why? Displaying product in smaller amounts reduces the exposure we have to loss. This is especially true in shrimp, a large commodity in our product line.

14 Merchandising Merchandising Standards for Cooked Product

15 Marketing Events Media Master Flier Promotions ROP’s Email blast
Social Media

16 Events Go Coastal Dive In

17 Media Master – General Signs Stock
Store wide sign program Consistent, hand written font for all signs Easy system execution. Partner enters the PLU and COOL information System will give you 3 fresh and 3 previously frozen options to print Wild Caught, Farm Raised or General All signs are created from the PLU Media master is the program HEB and CM uses to create all of the there price and item signs as well as Value added signs Very easy to use. Enter PLU and COOL information into media master to create the sign 3 Fresh Wild Caught, Farm Raised, Blank Previously Frozen Fresh Wild Caught, Farm Raise System also creates our Sale and Event signage. Signs are printed so they can be folded then laminated Customer sees required info Partner sees PLU as well as all COOL info.

18 Event Stock Signs created through Media Master
Same process as general sign stock All Events use the same sign templates, just different paper Each item has 3 print options Attributes Story Board General Attributes and Storyboards are entered into media master by the BDM or PTC. We own the content

19 Flier Promotions

20 ROP’s

21 Blast Reaches 215,000

22 Social Media Facebook 36,000 Fans Twitter 11,000 followers

23 Questions?


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