1. This Slide Crafted by Brad Hall © 2017, Innovation Engineering LLC.
Market Mining
The Bob Evan’s Restaurant offers Holiday Feast to go packages that just need to be heated and they’re ready to be served.
They’re filled to the brim with:
Turkey
Ham
Bread and celery dressing
Mashed potatoes
Sweet corn
Green beans
Cranberry relish
Gravy
Rolls
Macaroni & cheese
Apple pie
Pumpkin pie
A loaf of pumpkin bread
Idea Starters
What can we pre-package and pre-prep for Thanksgiving Day?
How can we keep the magic of Thanksgiving but cut down on the work and stress that can be involved?
Source:
This Slide Crafted by Brad Hall
© 2017, Innovation Engineering LLC.

2. This Slide Crafted by Brad Hall © 2017, Innovation Engineering LLC.
Unrelated Mining
Idea Starters
43% of Americans watch fireworks or attend a community celebration on 4th of July.
What could we do to create a big BANG finale for Thanksgiving day?
How could we create a community focused Thanksgiving event without detracting from the family experience?
This Slide Crafted by Brad Hall
© 2017, Innovation Engineering LLC.
Source:

3. Insight Mining Idea Starters
Top 5 Thanksgiving Activities
(from a sample of 250 families)
Visit Family (89% of respondents)
Go Shopping (68% of respondents)
Watch Football (67% of respondents)
Have a Special Evening Meal (66% of respondents)
Take a Nap (64% of respondents)
How can we cram more into the day and combine some of these activities?
How would the day work if we only did one of these?
Source:
This Slide Crafted by Brad Hall
© 2017, Innovation Engineering LLC.