1. Preparing for Sourcing at Magic Africa Pavilion
J.C. Mazingue, Sourcing at Magic, February 2017

2. Las Vegas Convention Center, LVCC

3. Mandalay Bay Convention Center

4. Introduction to US Sourcing market
Retail
Brands
Uniforms, B to B
2016 was a year of change
E-Commerce, the way forward
Africa is on the map

5. Africa pavilion 60 companies 10 countries Best Location in show
Coffee area
Kenya is #1 country

6. Africa pavilion

7. Your products What is your message? Show stopper Keep it simple
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8. Documents to bring with you
Company profiles
Price lists
Exhibitor Manual

9. Trade Show Etiquette Keep the booth clean, tidy and well-organized
Wear comfortable shoes so that staff can remain standing
 Don’t lean on booth furniture
Save eating and drinking for your breaks
Avoid alcohol, garlic and spicy foods
Be enthusiastic, confident and polite
Avoid over-the-fence discussions with adjacent exhibits
Maintain good eye contact with visitors
Try to observe the 80/20 rule: listen to prospects 80% of the time and speak for 20%

10. Logistics