1. CASE STUDY: HYUNDAI TUCSON CONTENT AMPLIFICATION
Objective
Create and maintain awareness of the launch of Hyundai’s new SUV offering to a relevant, in- market audience
Solution
Distribute and amplify the carsales Tucson review through Content Amplification both On and Off Network, through Social, and via the carsales eDM
Results
349% increase in user visits to the carsales Tucson review during the Content Amplification campaign
277% increase in article views during the Content Amplification campaign
2 minutes average time spent engaging with the article
37% increase in View Share during the campaign
48% increase in Lead Share during the campaign
The highest number of searches for Hyundai Tucson occurred during the Content Amplification campaign