1. Designing Successful Web Sites
The New Information Paradigm

2. 1. Systematic Approach “The Process” Analysis Design Development
Implementation
Evaluation

3. 2. Site Architecture “Flow of Information” Home Page Section Pages
Detail Pages

4. 3. Words “Information is King” Ad copy Concise. Persuasive, Compelling
Scanning Versus Reading
Structure
Headlines
Summaries
Sentences and Paragraphs
Actions

5. 4. Visuals
“Enhancing the Words”
Color
Images
Photos
Videos
CSS

6. 5. Usability “Ultimate Visitor Experience” Fast Downloads Easy to read
Easy to navigate
Easy to find
Consistent Appearence

7. 6. Promotion “Attracting New and Repeat Traffic” New Visitors
Repeat Visitors
Updated Content
SEO Tactics
Integrating Conventional Advertising
Reciprocal Links
Prompt and Personal Responses
Competitive Analysis

8. 7. Accessibility

9. 8. Applications “Tools of the Trade” Authoring Graphics Photography
Flash
FTP
Camtasia

10. 9. Mechanics
“Putting It All Together”
Domain Names
Hosting

11. 10. Challenges “Finding Your Way” Finding Customers
Generating Residual Revenue
Expanding Offerings