1. Nielsen PRIZM for Market Segmentation Data
Database Tutorial

2. Google MyBestSegments to find ZIP Code look-up

3. Enter a zipcode

4. Some data is free. Ask a Librarian to log you in for PRIZM detailed statistics.
Main PRIZM market segments for this zipcode, unranked
demographic information for this ZIP code
Log in for ranked PRIZM segments and more detailed information

5. Log in for Ranked PRIZM Market Segments
Now that you are logged in, the PRIZM segments are ranked for the zipcode.
Click on a segment for more information

6. Explore Snapshot Tab
Segment description

7. Explore Neighborhood Tab

8. Explore Household Tab

9. Explore Lifestyles Tab