1. Digital Print Enhancement Web to Print
Commercial Print 1

2. Agenda The Print Market Scodix Applications Scodix Business Summary
Global print market revenues
Commercial Print market and trends for Scodix
Scodix Applications
Scodix applications
Commercial Print jobs with Scodix
Scodix Business
Scodix Commercial Print business case
Scodix business analysis
What Scodix Commercial Print Customers are saying
Summary

3. The Print Market 3

4. Global Print Market Revenues
$ billion
2010
2011
2016
2017
2018
Industry earnings
785
791
845
901
980
The printing market is a competitive market that has been going through transition for more than 20 years, especially since the introduction of digital printing.
Since 2010, the overall market has been growing, following the world financial crises that began in 2008.
Source: Pira International

5. Global Print Market Segments
$ billion
The print market segments are changing, but commercial print is still a viable segment.
Publishing $166B
Security $12B
Commercial $332B
Books $35B
Magazines $68B
Other $63B
GCP $168B
2017
$901B
General Commercial Print
Direct Mail $42B
Est.2017
Folding Cartons $147B
Publishing Other
Newspapers
Directories
Packaging Other
Plastics $40B
Labels $31B
Flexible $65B
Other $75B
Commercial Other
Catalog $36B
Advertising $36B
POP/POS $37B
Transactional $13B
Other $164B
Other $211B
Packaging $398B
Source: Pira International

6. Global Print Market Commercial Print Segment
$ billion
Scodix main focus in Commercial Print is:
GCP
Direct Mail
Publishing $166B
Security $12B
Commercial $332B
GCP $168B
2017
General Commercial Print
Direct Mail $42B
Est.2017
Publishing Other
Newspapers
Directories
Packaging Other
Plastics $40B
Labels $31B
Flexible $65B
Other $75B
Commercial Other
Catalog $36B
Advertising $36B
POP/POS $37B
Transactional $13B
Other $164B
Packaging $398B
Source: Pira International

7. Commercial Print Market Trends
Not a differentiation
Digital or analog printing quality
CMYK print value
Differentiation adds value
Variable data printing capabilities add value
Enhancements are the key to added print value
Source: TechNavio’s analysts

8. Digital Print vs. Analog Print are not Differentiators
Since 1989 analog printing has been in transformation
Analog and digital quality are now closely-matched
The breakeven point of digital has increased
Digital and Analog CMYK prints need differentiators to attract customers and provide higher margins

9. CMYK Print Value is Lower
Competition in commercial print has reduced the value of CMYK prints
Now it is not the number of pages printed, but instead the uniqueness of the print that brings higher print margins

10. Variable Data Printing Capabilities Add Value
VDP increases
Customer response and retention
Brand recognition
Print value
Source: Castlepress

11. Enhancements are the Key to Add Print Value
InfoTrends reports, accordingly the Scodix model allows PSP's to enjoy margins of 50%-400% (net profit) on Scodix jobs, increasing earnings.
Source: Infotrends January 31, Beyond CMYK: Growth Opportunity in Value-added Special Effects for Production Print.

12. Scodix Enhancements 12

13. Scodix Enhancement Offering
Multi-applications on a single platform for premium quality print
Prints stand out, increasing up-sale and margins

14. Scodix Applications
Scodix Foil Replacing traditional and embossed foil
Scodix Sense Replacing traditional embossing
Scodix Spot Replacing traditional silk printing
Make your products stand out with Scodix applications, increasing up-sale and margins

15. Scodix Applications
Scodix Braille Create raised Braille letters and Optic elements
Scodix Metallic Enhance digital prints with metallic coloring
Scodix VDP/VDE Replacing traditional and embossed foil
Make your products stand out with Scodix applications, increasing up-sale and margins

16. Scodix Applications Scodix Cast&Cure
Create high impact 3D-holographic effects
Scodix Crystal Create a real 3D dimension item
Scodix Glitter Create a sparkling, shiny experience
Make your products stand out with Scodix applications, increasing up-sale and margins

17. Commercial Print with Scodix
Business cards, credit cards, gift cards, specialty cards
Variable data printing (VDP) / Variable data enhancement (VDE)

18. Commercial Print with Scodix
Marketing collaterals:
Folders, brochures, stationary, certificates, VDP/VDE, etc.

19. Commercial Print with Scodix
Menus, magazines, catalogs, posters

20. Commercial Print with Scodix
Greeting cards, invitations, specialty cards, VDP/VDE

21. Commercial Print with Scodix
Specialty type items, VDP/VDE

22. Scodix Business 22

23. Scodix Commercial Print Business Case Wedding Thank You Card with Scodix Foil application
Wedding invitation size: 10.5 x 41.9 cm
B2 imposition sheet, 6-UP
Foil enhancement

24. Scodix Foil enhancement
Scodix Commercial Print Business Case Wedding Thank You Card with Scodix Foil application Job Description
Job length 540 cards
Total consumable cost $4.26
Scodix Foil enhancement

25. Scodix Commercial Print Business Case Wedding Thank You Card with Scodix Foil application Scodix Contribution
The numbers speak for themselves:
$1.59 = cost of card before enhancement
$2.20 = cost of card after enhancement
+38% = CMYK enhanced print
Print this job 120 times, which is less than 1 hour a day for a month, and EARN $38.856

26. Scodix Print Value Analysis
$0.5M
$10M
$0.45M
$9M
Print turnover
Scodix turnover
5% Margin
9.5% Margin
50% Margin
Current print turnover
New print turnover
Required print turnover
$0.95M
$1M
$19M
$1M

27. What Commercial Print Scodix Customers are saying…
CEO Olivier Venien says “by introducing Scodix Foil, Micro Lynx cements its competitive edge. We’re very excited to see the full extent of Scodix Foil capabilities and the sensational products our customers can create with them.”

28. What Commercial Print Scodix Customers are saying…
“We’ve seen a definite increase in job volume,” Garcia said. “It’s so different that we refer to it as ‘Hera 3D’.” He said the feature’s affordable price tag further ignites client interest. “They can’t wait to use it.”

29. What Commercial Print Scodix Customers are saying…
Simply, “the outcome exceeded our customers expectations”, says
CEO, Maurice Kwan of Regal Printing.

30. What Commercial Print Scodix Customers are saying…
“At EarthColor, we believe in the value of print. By adding Scodix Sense, we offer our clients state-of-the-art capabilities that make their print collateral more effective,” states EarthColor’s Executive Vice President of EarthDigital, Cheryl Kahanec.

31. Summary 31

32. Summary Scodix Value and Advantages
Addressing market trends
Increase print value using digital enhancements
On-demand printing, direct to customer and personalized
Short runs
Stand out with Scodix
Premium quality effects
Scodix exclusive applications
Save costs and earn more
Large collection of applications on a single press
Faster, easier and cheaper job setup
Higher margins for special enhancements