1. VW Hispanic buyer’s guide
December 2, 2015

2. VW HISPANIC BUYER’S GUIDE
Aid Spanish-speaking shoppers via translated editorial and video content
Custom editorial page intended to inform Hispanic shoppers interested in VW
Includes VW brand overview and model summaries, translated in Spanish
All recent KBB.com VW model videos captioned with Spanish subtitles
Mocks are concept only. Actual design and layout of product is subject to change upon production.

3. VW HISPANIC BUYER’S GUIDE
Aid Spanish-speaking shoppers via translated editorial and video content
VW brand overview
Model summaries with video (where applicable*); videos play within the image space
Click opportunity to see the model’s Fair Purchase Price
Dedicated space for VW-created videos
Exclusive ownership of ad spaces on the page 1 5 2 1 2 3 3 4 4 5
Mocks are concept only. Actual design and layout of product is subject to change upon production.
*Inclusion of model videos subject to final editorial approval

4. TRAFFIC DRIVERS: OWNERS TEXT LINK & RETENTION CALL-OUTS
Capture VW Owners or New Car intenders who may prefer to consume content in Spanish
OWNERS TEXT LINK
Integrated links at every step of VW Owners’ valuation process
NEW & USED CAR RETENTION CALL-OUT
Custom, native rectangle in line with page content on pricing path pages
Can click to VW.com and/or Buyer’s Guide
Conquesting also available for all units
Mocks are concept only. Actual design and layout of product is subject to change upon production.

5. TRAFFIC DRIVERS: BT AWARENESS
Reach Hispanic shoppers across KBB.com and promote VW’s guide
Targeted to users who visited KBB.com’s Carros Usados (Used Cars) section
Generate awareness of the guide to shoppers who are likely to prefer consuming content in Spanish
Can also drive traffic to VW.com
Mocks are concept only. Actual design and layout of product is subject to change upon production.

6. Thank you!