1. Viewer Profile: WABC M-Su 11-11:30PM
New York Adults:
Total:
14.9
Total:
14.9
Category:
Index
Index
Travel:
Plan to spend $25,000+ on next leased vehicle1
28.9
174
Visited Atlantic City 5+ times2
21.9
147
Black/African American
22.8
153
Model of last vehicle bought new/leased: Luxury
22.2
149
Visited Hawaii3
19.2
129
Used full service stockbroker2
19.4
130
Visited Alaska3
18.1
122
Have money market funds
18.3
123
Activities:
Spent $100+ on women’s casual clothing2
18.0
121
Attended a country music concert2
19.9
122
Home Improvement2 :
Willing to pay $50+ on a single NBA ticket
Spent $1,000+ on carpeting or floor covering
18.0
121
21.5
144
Spent $3,000+ on remodeling
18.9
127
Attended the movies 3+ times4
17.3
116
% of total adults (orange bar) or target adults (red bars) who watched Eyewitness News M-Su 11-11:30PM in the past week
How to read: 14.9% of total adults in N.Y. watched Eyewitness News M-Su 11-11:30PM. 28.9% of adults in N.Y. who plan to spend $25,000+ on their next leased vehicle watched Eyewitness News M-Su 11-11:30PM. Therefore, adults in N.Y. who plan to spend $25,000+ on their next leased vehicle are 74% more likely to watch Eyewitness News M-Su 11-11:30PM than the average adult in N.Y.
1 In the next year 2 In the past year 3 In the past 3 years 4 In the past month
Dept. Store
Automotive
Soft Drink
Beer
QSR
Eyewitness News brand profile: Highest indexing brands among those ranked in the top half for usage.
© 2007 Scarborough Research Corp. (New York Release 2 Report)