1. Section 3-Popular Culture

2. Mass Media Television: Early TV’s -small and in black and white
By % of Americans had TV
Early TV’s -small and in black and white
WWII technology made TV better
FCC-Founded to keep an eye on communication
Gave licenses for channels
New Shows: I Love Lucy
News became a mainstay of TV with Murrow
TV Commercials
TV Dinners and TV guide

3. Mass Media Critics: TV showed the “Ideal White America”
Some say TV is bad
Might effect kids
Stereotypes reinforced, and barley any minorities
No poverty, no struggles
TV showed the “Ideal White America”

4. Mass Media Radio and Movies
Radios gave up on shows and played music/news
Movies faltered at first, used technology to get
Fans back, better sound and picture
Smell-o-vision and Aroma Rama, 3D

5. A Subculture Emerges Subculture Beat Movement
Not everyone bought into the new America and conforming
Beat Movement
Nonconformity of art, poets, and writers
Wrote and performed differently
Not accepted by everyone

6. A Subculture Emerges African Americans and Rock and Roll
Blues was electrified and turned into Rock and Roll
African American musicians appealed to the white audiences
Rock and Roll
Seemed to have a message for teenagers
Some were worried music would corrupt the youth!

7. A Subculture Emerges African Americans and Rock and Roll
Jazz also hit the mainstream
Gave a voice and place to African American singers
Created a separate market for African Americans
Since TV was not reflecting culture, at least radio was