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David Stratas Federal Court of Appeal

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1 David Stratas Federal Court of Appeal
Persuasion David Stratas Federal Court of Appeal

2 ● Three levels: » Intellectual » Emotional / Moral » Credibility
Persuasion ● Three levels: » Intellectual » Emotional / Moral » Credibility

3 Intellectual Persuasion
● putting your finger on the right issue ● the right amount of research ● flawless analysis at the right length

4 Emotional / Moral Persuasion
● largely built on the facts ● what is “just”? ● can the facts be arranged to make your client look good? ● can the facts be arranged to make your client look not so bad?

5 Credibility Persuasion
● ethics and professionalism ● great writing: clarity, directness and brevity ● knowing your stuff ● getting little things right

6 Credibility Persuasion
● fairness: to the record and the law ● candor: You face up to your weaknesses and difficulties ● you organize the evidence thoughtfully ● you do not oversell

7 Credibility Persuasion
● you demonstrate your points, not just assert them ● you select your arguments and details well: the need for courage ● overall tone: can you help us find a sensible, reasonable, practical solution to the problem we must resolve?

8 Credibility Persuasion
● you demonstrate your points, not just assert them ● you select your arguments and details well: the need for courage ● overall tone: can you help us find a sensible, reasonable, practical solution to the problem we must resolve?


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