1. The Business Bridge between Switzerland and Romania
Challenges and solutions from a Swiss company
Romania – Switzerland Investment Forum Hilton Athénée Palace, Bucharest May 9th, 2016 Markus Wirth
Investment Forum – Markus Wirth

2. Idea, Inspiration, Strategy, Planning Fact finding
Collect information and understand:
Country and culture
Economical and demographical development in regions and the country
Domestic and export markets
Infrastructure actual and its development (personal, utilities, transport, communication)
Legal system
Tax system
Investment Forum – Markus Wirth

3. Investment Forum – Markus Wirth
You find
Well trained / skilled labor force willing to work hard and to learn at moderate cost
Easy procedures to establish a company in Romania
Bureaucracy that slows down decision taking
Unexpected changes in legislation (emergency decisions)
Investment Forum – Markus Wirth

4. Investment Forum – Markus WirthDO
Invest in modern / good technology and working places
Invent in people (training, events, appreciation)
Develop active relations to your customers in Romania
Use and apply your (good) values
Keep your promises (customers and employees)
Explain the compliance and sustainability (economical, environmental, social) of your company
Investment Forum – Markus Wirth

5. Investment Forum – Markus WirthDO
Maintain contact to other investors directly, through CCE-R (Chamber of Commerce CH-RO), FIC (Foreign Investors Council), other chambers
Dedicate part of your time to work for these organizations (voluntary work)
Investment Forum – Markus Wirth

6. Investment Forum – Markus Wirth
DO NOT
Compare / evaluate the culture and the behavior of people and the systems in Romania with the ones in Switzerland and complain. Just do it the right way, your way
Break the regulations, standards, laws
Try to accelerate procedures by applying corruption
Investment Forum – Markus Wirth

7. Investment Forum – Markus Wirth
My success stories
Holcim Romania years CEO and president cement, ready mixed concrete, aggregates investments 700 m €
Azomures since 2013 Member of the board and of the project steering committee investments 220 m €
Investment Forum – Markus Wirth

8. Investment Forum – Markus Wirth
My success stories
Ameropa Grains years CEO grain trading
Foreign investors council years Board Member
Chamber of Commerce CH-RO years President
Investment Forum – Markus Wirth