1. The ICO Challenge
IAB Athens – 14/12/17

2. We are WEB3 working close in Greece with
Online Marketing experts for 12 years
60 Employees in Israel & NYC
Operating in Greece since 2011
Unique marketing solution for Blockchain start-ups

3. WEB3 - Selected clients
Global Brands
Blockchain startups

4. Bitcoin? Anyone?

5. Bitcoin is the just the beginning
Bitcoin is based on Blockchain technology
Blockchain is the true revolution
Blockchain = 1000’s of new start ups
How do they raise funds?

6. ICO – Blockchain meets crowdfunding
ICO (Initial Coin Offering) is a new fundraising mechanism
Just like in IPO in which investors purchase shares of a company
Blockchain start-ups sell their coins in exchange for money.
The investors is speculating on the coin value increase rather then traditional shareholdings

7. And it’s booming
2017
234 ICO’s
3.6 $ B
2016
46 ICO’s
96 $ M

8. Problem - There are hundreds of new ICO’s each month

9. How to make yourself seen?

10. 12 Marketing Tips
for a Successful ICO

11. #1 Know your potential investors
Whales - hunt them with an harpoon not with a net
Crypto experts with a wallet – A limited number of people, you'll need data
Retail investors – A true opportunity but harder
to find (Credit card)

12. #2 Build and manage your community
Crucial - It’s all about the community
Managed internally by the team
Guided by experts
Must have - Telegram, Facebook, Twitter, Slack

13. #2 Build and manage your community

14. #3 Build a brand, not a campaign
Brand story – It’s about your story not the technology
Coherent messages – Simple and accessible story
High quality assets – To convey the message

15. #3 Build a brand, not a campaign

16. #4 Give yourself time You build a company not an ICO
Create demand over time
Gather a winning team

17. #4 Give yourself time – ICO recommended timeline

18. #5 Data is the king ICO Investors - They are among us
No distinguished footprint
You need to profile them

19. #5 Data is the king Online population Available money to invest
Technology savvy
ICO Investors

20. #6 Build a solid Board of Advisors from various backgrounds
Blockchain
Technology
Marketing
Financial

21. #7 Produce content
Educational articles
Video items
Press interviews

22. #7 Produce content

23. #8 Use mass-audience platforms
Facebook
Google
Twitter
Native

24. #8 Use mass-audience platforms

25. #9 Use niche Blockchain platforms
Steemit
Reddit
Cointelegraph

26. #9 Use niche Blockchain platforms

27. #10 Build a bounty program
Community members = brand ambassadors
Incentive them to promote the brand
Share the results with the contributors

28. #10 Build a bounty program

29. #11 Maintain public appearances
Shows
Meetups
Exhibitions

30. #12 - Support Your Token Well, you have finished the ICO Are you done?
No, the work only starts now
Update the community with the project progress
Grow the community
Create token liquidity
Maintain media appearances

31. #12 - Support Your Token - Some ICO’s ends up better then others

32. Hundreds of ICO’s = Competition is high
Summary
ICO = New way of funding
Hundreds of ICO’s = Competition is high
Great marketing makes a difference

33. Thank you!