1. Persuasive Strategies
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2. Rhetoric
The art of effective or persuasive speaking or writing, especially the use of figures of speech and other techniques.

3. Words to Know
Persuasive
Effective

4. Claim
State your argument.
Example: Chocolate is a healthy snack.

5. Big Names
4. Important people or experts can make your argument seem more convincing.
Example: Michelle Obama thinks that junk food should be taken out of vending machines.

6. Logos = Logic
5. Facts, reliable research, and logical reasoning will strengthen your argument.
Example: A recent study found that students who watch TV during the week don’t do as well in school.

7. Pathos = emotion
6. Getting people to feel happy, sad, or angry can help your argument.
Example: Your donation to the humane society will prevent animals like this one from being euthanized.

8. Ethos = (ethical) trustworthiness
7. If people believe and trust in you, you’re more likely to persuade them.
Example: Believe me! I’ve been there before. I’m just like you.
Example: Do the right thing!

9. Kairos = urgency
8. Try to convince your audience that this issue is so important they must act now.
Example: This is a one-time offer. You can’t get this price after today.

10. 9. Parts of a Persuasive Speech
Claim
Persuasive techniques
Discredit opposition
Call to action

11. 10. Rhetoric
Effective persuasive speaking or writing should contain the following:
Figures of speech
Repetition / parallelism
Rhetorical questions
Connotative language
Persuasive techniques