1. Passion Points
Sports

2. The SPORTS Segmentation
SPORTING SPECTATORS
Gym: visit more than once a week
Exercise/Sport: more than 4 hours a week
Sports Club: Belong to and visit regularly
21.3m
41%
Magazines/ Newspaper: topics of interest – sport
Internet: regularly visit sites on sport
Radio: specially choose to listen to sport
TV: I usually watch sports coverage/news
Word of mouth: a large amount of knowledge - sport
Paid to attend a sports event
ACTIVE ENTHUSIASTS
21.3m
41%
MARKET SIZE
% OF GB POP
Source: GB TGI 2015
Base: All Adults 15+

3. Demographic profile
Source: GB TGI 2015
Base: All Adults 15+

4. MEDIA Consumption MNQ 1: Heaviest 20% of each media (excl. cinema)
Source: GB TGI 2015
Base: All Adults 15+

5. TOP MAGAZINES – By index
SPORTING SPECTATORS
ACTIVE ENTHUSIASTS
FourFourTwo 225
Golf Monthly 214
220 Triathlon 207
Golf World 204
Match 201
Todays Golfer 198
SuperBike 192
Autosport 187
Mixmag 187
The Field 184
220 Triathlon 225
Golf Monthly 212
Todays Golfer 211
Golf World 207
Trout & Salmon 198
The Field 194
Runner’s World 193
Mixmag 191
Match 188
10. Men’s Fitness 187
Source: GB TGI 2015
Base: All Adults 15+

6. Advertising categories
Active Enthusiasts are…
21%
more likely to make a purchase online once a week or more
28%
more likely to upgrade their mobile phone every
12 months
30%
more likely to buy a vehicle in the next 12 months
Source: GB TGI 2015