2. 54MM USERS | 232MM PAGEVIEWS | 25MM SOCIAL FOLLOWERS
EVERYTHING SHE LOVES
54MM USERS | 232MM PAGEVIEWS | 25MM SOCIAL FOLLOWERS

3. A BEAUTIFUL DIVERSE PLATFORMS
Our Audience
Editorial Strengths
54+ Million Unique Monthly Users
TotalBeauty has the Largest Pure Beauty Online Environment
25 Million Social Followers
Amazon E-commerce Partnership
Largest LGBT Community
43% Social Growth YOY Across the TotallyHer portfolio
Multicultural Scale
Largest online Review, Ratings & product advocacy

4. EXPERIENCED LOVE AT FIRST SIGHT”
“OVER 60% OF WOMEN HAVE
EXPERIENCED LOVE AT FIRST SIGHT”
The eyes are the windows to the soul. With just one look, she can create a connection that lasts a lifetime.
Research shows eye-to-eye connection creates a rush of oxytocin -- also known as the “Love Hormone”-- a chemical that is released through physical touch and childbirth to create a lasting bond. TotallyHer provides consumers with the emotional and tactical tools they need to bring back that loving feeling.
TotallyHer will empower 54 million women to reignite the spark and #ChooseLove through “The Look of Love”, a movement that will create both an emotional connection and a tactical illustration of makeup expertise, making Revlon products the hero for women who seek out beauty content, and women who are looking for the inspiration to #ChooseLove and stay in love forever.

5. OUR INTEGRATED CONTENT STRATEGY
Revlon’s “Look of Love” program will kick-start the oxytocin with a “shock and
awe” emotional wake up call, unveiled through a five-part content strategy:
• High-in-the-funnel content
• “How We Met” docuseries and user-generated
#tbt #howwemet
• #chooselove #LookofLove Instagram series
• Mid-funnel Content:
• User-generated “Show Us Your #Looko
• Always on month-to-month content program
with pieces of “Look of Love” #ChooseLove
custom content feat. Revlon product as the hero
• Low-Funnel Informed Content:
• Influencer product reviews
• Sampling
• Ecommerce via Amazon partnership
• Pinterest partnership
• TotalBeauty Hispanic Channel –
Launch partner
• AfterEllen #LoveWins Dream Wedding

6. INTEGRATED CONTENT STRATEGY
Anchored on TotalBeauty and scaling across You Beauty, Beauty Riot, and other like-
minded sites, TotallyHer’s editors will bring back “The Look of Love” and make it impos-
sible for readers to turn their backs on romance and always remember to #ChooseLove.