1. Frank Center Slide Tutorial
November 15, 2017

2. To ensure consistency throughout the PowerPoint, students must plan a format.
Color 1
R: 0
G: 9
B: 92
Break your story line into pieces
Preset Slide Designs
How Physical Mobility Affects Economic Mobility
Color 2
R: 214
G: 220
B: 229
Which Demographic Groups Need Economic Mobility
Students should create decks that meet design needs for slides with a specific number of topics (2, 4, 6, 8).
Color 2
R: 84
G: 130
B: 53
How Are City Contains These Selected Groups
How That City Can Provide Project Support
Font 1
R: 38
G: 38
B: 38
Project Feasibility
Font 2
R: 255
G: 255
B: 255
Long-Term Impact on the City

3. To ensure cleanliness of the PowerPoint, students should use formatting tools.

4. The duplicate slide tool saves students a significant amount of time on design.
HBS Theory Driven Education
Tangible Career Skills
An education based on Harvard Business School’s case framework helps students structure their thought processes in a way that will help them impress potential employers in interviews and in their work. 1
The 4 C’s of Marketing
Knowing the 4Cs framework and the details upon which the framework is based is crucial to Cracking the Case. This framework offers both breadth of the larger forces that are at play and depth of the intricacies that lead one to effective decision making.
Having said that, this framework is only meant to be a tool that allows you to develop your own thinking. The 4Cs framework (and each subsequent framework covered in this guide) is not Mutually Exclusive and Collectively Exhaustive (MECE). Rather, your understanding and mastery of the ideas that underlie the framework (and the other concepts covered) will help you create a systematic and flexible way of structuring your own customized tools to identify the specific problem in question, assess the competitive landscape, and formulate high impact solutions.
DO NOT attempt to tackle a case during the interview by saying, "I would like to use the 4Cs framework..." Before you even finish your sentence, the interviewer will have made up his/her mind to ding you. This point will be emphasized many times during this guide.
Porter’s Five Forces
The 4 C’s of Marketing
The 4 P’s of Marketing
Profitability Framework
Operations Concepts
Contribution Analysis
Market Sizing
Segmenting

5. The duplicate slide tool saves students a significant amount of time on design.
HBS Theory Driven Education
Tangible Career Skills
An education based on Harvard Business School’s case framework helps students structure their thought processes in a way that will help them impress potential employers in interviews and in their work. 2
The 4 P’s of Marketing
In examining the competitiveness of a company's product, whether it is a new product being introduced on the market or an existing product manufactured by the company, one needs to examine the product itself. Getting the right price for a product is extremely important for the success of the company. Unfortunately, sometimes the right price is not easy to determine. Depending on the price elasticity of the product, a 1% increase in price has anywhere from a -20% reduction to a 25% increase in net income. Promoting and developing a specific brand for the product captures the most value not only by the supplier in being able to increase sales volume and per unit margin, but also by the consumer in developing a certain perception of the product.
It is important to also understand how to properly approach contribution market sizing and segmentation. In determining the potential market size for a product, always use round numbers. For example, estimating the population of the U.S., use 250MM instead of 273MM; 50MM households instead of 52MM. This makes the calculation more fluid, as you are tested on your logic and not on you ability to add and subtract.
Porter’s Five Forces
The 4 C’s of Marketing
The 4 P’s of Marketing
Profitability Framework
Operations Concepts
Contribution Analysis
Market Sizing
Segmenting

6. When inserting charts or
maps into a presentation, students should create their own custom versions.
Apple Inc. is an American multinational technology company headquartered in Cupertino, California that designs, develops, and sells consumer electronics, computer software, and online services. The company's hardware products include the iPhone smartphone, the iPad tablet computer, the Mac personal computer, the iPod portable media player, the Apple Watch smartwatch, the Apple TV digital media player, and the HomePod smart speaker. Apple's consumer software includes the macOS and iOS operating systems, the iTunes media player, the Safari web browser, and the iLife and iWork creativity and productivity suites. Its online services include the iTunes Store, the iOS App Store and Mac App Store, Apple Music, and iCloud.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in April 1976 to develop and sell Wozniak's Apple I computer.
The company was incorporated as Apple Computer, Inc. in January 1977, and sales of its computers, including the Apple II, saw significant momentum and revenue growth for the company.
Apple went public in 1980 to instant financial success. Over the next few years, Apple shipped new computers featuring innovative graphical user interfaces, and Apple's marketing commercials for its products received widespread critical acclaim.
Apple’s Sales ($M) Grew 900% in 3 Years
70% of Year 4 Sales Were from Apple II
By Year 4, Apple Had 7 Office Locations
CAGR: 300%
Apple II
Accessories
Apple I
Floppy Disks
Soure:

7. Senior Managing Director
Breaking slides into sections helps the reader better understand your main point.
Senior Managing Director
Responsibilities Include:
Oversee Managing Directors across all industry verticals; check and evaluate progress on engagement acquisition and completion
Handle organization of general group meetings, training for new members, and recruitment practices
Maintain relationships with engagement clients and alumni / advisory board
Trainee
Managing Director
Responsibilities Include:
Liaise between group members and client representative; clarify objectives with client and effectively communicate goals to team members
Oversee sector projects; organize timelines and objectives for group projects
Assist Senior Managing Director in administrative tasks and training of new members
Each member enters the organization as a trainee, where they learn the basics of the case frameworks before being tasked as an analyst on their preferred coverage team
Director
Responsibilities Include:
Oversee the week-by-week progress of sector projects; work as the main point of contacts for analysts when working on group projects
Assists new members and analysts with project tasks; handle high-level project tasks which are beyond the capacity of analysts
Analyst
Responsibilities Include:
Qualitative and quantitative research for sector projects; apply consulting framework to the project task assigned in order to produce concrete objectives
Assembly of discussion materials for client meetings
Assist director with development of strategic recommendations

8. Graphics that show progression help the reader grasp the order of events.
Long Term Plan (2018 & Forward):
Once IBC establishes itself with a large membership presence, the current executive board members must effectively train the younger individuals in the organization the necessary skills to ensure the organization’s long term survival. This includes a deep understanding of the case frameworks and an understanding of the administrative tasks that accompany an organization. From there, IBC should look to establish a deep network of alumni who are professionals in the consulting field. As the organization grows, the alumni base will become more significant, starting a cycle of recruitment opportunities that improve ever year.
August 2018:
Establish beginning steps of alumni base in the consulting industry through current member job placement
May 2018:
Turn the organization over to young leadership team with the hopes of continuing the organization on pre-established framework
First Year Plan (2017 – 2018):
In August of 2017, IBC executives established the organization on-campus through the Student Organization Business Office (SOBO), providing Iowa Business Consulting with access to important university resources and recruiting opportunities. In September of 2017, the executive board established the organization’s general practices, including organizational case frameworks, training and layout, which are primarily based off of the Harvard Business School framework for solving case problems. In October of 2017, the IBC team put new members through case training and a series of sample cases designed to test their problem solving ability. By February of 2017, IBC hopes to initiate client engagements by sending managing directors into the field to scout opportunities and consult on the organization’s first 4 case projects.
Once IBC establishes itself with a large membership presence, the current executive board members must effectively train the younger individuals in the organization the necessary skills to ensure the organization’s long term survival. This includes a deep understanding of the case frameworks and an understanding of the administrative tasks that accompany an organization. From there, IBC should look to establish a deep network of alumni who are professionals in the consulting field. As the organization grows, the alumni base will become more significant, starting a cycle of recruitment opportunities that improve ever year. The primary goal of Iowa Business Consulting is to prepare students for interviews and on-job success.
February 2017:
Initiate client engagements, sending managing directors into the field to scout opportunities to consult on 4 case projects
October 2017:
Initiated new members, putting the team through case training and a series of sample cases designed to test their problem solving ability
October 2017:
Recruiting initial class of 20 members, selected via applications and intensive interview process including behavioral, market-sizing, and brain-teaser questions
September 2017:
Established general practices, including organizational case frameworks, training, and layout
August 2017:
Established IBC as an official on-campus organization