1. Different occasion, different outfit
Closet Next Door
Different occasion, different outfit

2. So little time… and $$$$
So much fun to be had
So little time… and $$$$

3. Lazy Last Minute Socialite (multiple events in a short period) One time event; (interviews, costume parties and formals) Fashionable on a budget
Why?

4. The One Day/Night Plan. $5-$20/item/day
Unlimited access to wardrobe of over 500 unique items.
Fashion and style counselling for Him or Her for the specific event.
Last minute outfit. /you decided to attend the event.
One time event ie job interview or ball.

5. The Keeper Plan. $30 monthly membership fee (charged to Duke Bursar)
Unlimited access to wardrobe of over 500 unique pieces.
Pick 5 items (maximum) of your choice.
Exchange items the next month for new options!
Access to exclusive discounts for college students around and off campus.
Fashion and style counselling for Him or Her to events like interviews, clubbing, RUSH, formals, LDOC etc.
Good if you’re testing new trends.
Having multiple events in a month.
Want to keep your wardrobe fresh for less.

6. Target market Duke Students
Duke Fashion Exchange Women’s Facebook group (2,108 Members)
Sororities, Fraternities & SLGs
Final year students; grad + undergrad (through Career center)
Have a lot of events

7. Target Events Rush period Special Occasions Halloween
Balls & Formal Events (E-ball, Alumni weekend etc)
Career week
O week
LDOC
Activities fair

8. Marketing strategy Word of mouth.
-Get on every Duke Listserv possible.
-Create awareness through on campus publications like the Chronicle, the Standard etc.
Highlight social news, events and happenings on campus.
Feature stylish Duke students and include what they’re wearing (Instagram)
Give tips on how to be stylish and survive college on a tight budget. (Facebook/Twitter)