1. Analyzing the Audience
chapter 6
Analyzing the Audience

2. Audience-Centeredness
Audience adaptation is important while
choosing the speech topic
preparing the speech
presenting the speech

3. Audience-Centered Questions
To whom am I speaking?
What do I want them to know, believe, or do?
What is most effective way of accomplishing that aim?

4. Egocentrism Tendency of people to be concerned above all with their…
Own values
Beliefs
Well-being

5. Egocentrism
WIIIFM
What Is In It
For
Me?

6. Relation Relation: Why should we care about your speech?
Relation should be present in your speech and outline
Who used relation in their speech?

7. Identification
Emphasizing common values, goals, experiences

8. Identification
What do you
have in common?

9. Identification Self-Improvement Taking this class Bucks County BCCC
Stress

10. Maslow’s Theory Maslow's Hierarchy of Needs
Father of Modern Management & Leadership by Employee Motivation

11. Maslow’s Theory

12. Maslow’s Theory Physiological Needs
Physiological needs are those required to sustain life, such as:
Air
Water
Food
Sleep

13. Maslow’s Theory Safety Needs Living in a safe area Medical insurance
Job security
Financial reserves

14. Maslow’s Theory Social Needs Friendship Belonging to a group
Giving and receiving love

15. Maslow’s Theory Esteem Needs Recognition Attention Social Status
Accomplishment
Self-respect

16. Maslow’s Theory Self-actualization Truth Justice Wisdom Meaning

17. Maslow’s Theory

18. Demographics
What are demographics?

19. Demographic Audience Analysis
Age
Gender
Racial, ethnic, cultural background
Religion
Group membership

20. Situational Audience Analysis
Size
Physical setting

21. Situational Audience Analysis
Larger audience More formal Larger visual aids

22. Adapting Before Speech
Assess how audience will respond to speech
Adjust speech to
make it clear
convincing

23. Adapting During Speech
Adjust for unexpected circumstances
Watch for
audience feedback

24. Material from the following unless indicated otherwise:
Lucas, Stephen. The Art of Public Speaking. 11th ed.
Boston, MA: McGraw-Hill, Print.
Clipart from Microsoft Office