1. A personal brand is based on the point of view of others
A personal brand is based on the point of view of others. It’s what others think about you and how they experience you. It’s your reputation.
It’s the opinion others have formed about your character, your qualities, your strengths, weaknesses, your habits and your behavior. It’s the overall spirit of who you are, what you stand for and what others can expect from you.
It’s how a colleague, business associate, peer or boss describes you when trying to persuade someone else on why or why not to work with you, hire you, promote you…
A personal brand matters.
Aletha Noonan

2. The Journey to Discovering and Evolving Your Brand
Define Yourself
Consider who you are and what you want to be known for
Consider what you are good at
Consider your character and beliefs
Consider where you might be vulnerable or need rebranding
Consider your USP or trademark
What makes you special now?
What could make you special in the future?
Check Yourself
Seek out feedback
Listen and receive
Balance aspirations and reality
Build a narrative
Be deliberate
Live your narrative
Believe in Yourself
Stay true to you
Align your abilities and aspirations
Be resilient
Enjoy the journey
Maintain a sense of humor
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