1. A Perfect Marriage, Data and Money: Leveraging Institutional Data for the Allocation of Critical Financial Resources
Tiffany Beth Mfume, Morgan State University
Sidney H. Evans, Jr., Morgan State University

2. Morgan @ 150: Purpose • Progress • Promise
MORGAN STATE UNIVERSITY
150: Purpose • Progress • Promise
It was African-American freedmen and former slaves who were ministers in the Methodist Episcopal Church who envisioned and planted the seeds for the founding of what is now Morgan State University. The Institute held its first class in the lecture hall at Sharp Street Church on April 30, 1867, and was officially incorporated on November 27, The institution was to evolve in five major phases:
The Vision and The Commitment (1864 – 1867)
Centenary Biblical Institute (1867 – 1890)
Morgan College (1890 – 1939)
Morgan State College (1939 – 1975)
Morgan State University (1975 – Present)

3. MORGAN STATE UNIVERSITY
Morgan Designated As Maryland’s Preeminent Public Urban Research University

4. MORGAN STATE UNIVERSITY
Morgan Named National Treasure by National Trust for Historic Preservation

5. Ten Year Strategic Plan: FY 2011 – 2021 | Our Goals
MORGAN STATE UNIVERSITY
Ten Year Strategic Plan: FY 2011 – 2021 | Our Goals
Goal 1 Enhancing Student Success
Goal 2 Enhancing Morgan’s Status as a Doctoral Research
University
Goal 3 Improving and Sustaining Morgan’s Infrastructure and
Operational Processes
Goal 4 Growing Morgan’s Resources
Goal 5 Engaging with the Community
Strategic Financial Plan Developed

6. Eleven (11) Colleges, Schools and Institutes
MORGAN STATE UNIVERSITY
Our Colleges, Schools and Institutes
Eleven (11) Colleges, Schools and Institutes
James H. Gilliam Jr. College of Liberal Arts
School of Architecture and Planning
Earl G. Graves School of Business and Management
School of Community Health and Policy
School of Computer, Mathematical and Natural Sciences
School of Education and Urban Studies
Clarence M. Mitchell Jr. School of Engineering
School of Global Journalism and Communication
School of Graduate Studies
School of Social Work
Institute for Urban Research

7. MORGAN STATE UNIVERSITY
Location Northeast Baltimore, Maryland
Carnegie
Classification R R2
Enrollment 7,689 (Fall 2016)
Undergraduate: 6,362
Graduate: 1,327
Resident: 71.6%
Non-Resident: 16.4%
International: 12.0%
Strategic Goal

8. MORGAN STATE UNIVERSITY
Operating Budget $260M
Capital Budget $454M
Endowment $28M
Bond Ratings Moody’s: A1
Standard & Poor’s: A+
Total Assets $583M
Net Assets $478M

9. MORGAN STATE UNIVERSITY

10. Bachelor’s Master’s Doctorate
MORGAN STATE UNIVERSITY Statewide Rankings: Degrees Awarded to African Americans
Bachelor’s
1ST Architecture and Related Services
1ST Communication, Journalism & Related Programs
1ST Engineering
1ST Civil Engineering
1ST Electrical Engineering
1ST Industrial Engineering
1ST Family & Consumer Sciences / Human Sciences
1ST Hospitality Administration/Management
1ST Marketing
1ST Philosophy and Religious Studies
2ND Education
2ND Total Bachelor's
2ND Business, Management, Marketing and Related Support Services
2ND Accounting and Related Services
2ND Finance and Financial Management Services
Master’s
1ST Architecture and Related Services
1ST Social Work
2ND Visual and Performing Arts
3RD Engineering
4TH Total Master's
4TH Public Health
5TH Social Sciences
Doctorate
1ST Total Doctorate
1ST Business, Management, Marketing & Related Support
Services
1ST Public Health
2ND Engineering
2ND Education
Source: IPEDS Degrees

11. Master’s Bachelor’s Doctorate
MORGAN STATE UNIVERSITY National Rankings: Degrees Awarded to African Americans
Master’s
5TH Engineering
6TH Architecture and Related Services
Bachelor’s
2ND Architecture and Related Services
4TH Engineering
6TH Communication, Journalism and Related Programs
7TH Marketing
9TH Hospitality Administration / Management
10TH Family and Consumer Sciences / Human Sciences
14TH Education
15TH Business, Management, Marketing & Related Services
15TH Philosophy and Religious Studies
18TH Finance and Financial Management Services
19TH All Disciplines Combined
22ND Accounting and Related Services
Doctorate
6TH Engineering
11TH All Disciplines Combined
21ST Business, Management, Marketing & Related Services
22ND Education
Source: Top 100 Producers of Minority Degrees 2016 ( data used), Diverse Issues in Higher Education

12. Morgan State University Office of Student Success and Retention (OSSR)
For six consecutive years, Morgan’s retention rate has exceeded 70%, an achievement that has been highlighted twice in U.S. News & World Report Magazine where MSU has been listed as one of the top 12 HBCUs where freshmen return.
More than 90% of our undergraduates receive some type of financial aid and approximately 60% are Pell-eligible. 
Morgan State University still is primarily a first-time, full- time population of African American students, many of whom are first generation college students. 
More than 65% of our undergraduate students test into developmental English, reading, and mathematics courses. 
By every traditional measure, many Morgan students are "high risk" students.

13. Morgan State University Office of Student Success and Retention (OSSR)
Morgan State University has increased its retention rate from 63% (2006 cohort) to 73% (2015 cohort) and graduation rate from 28% (2005 cohort) to 38% (2011 cohort), both ten-point increases that are directly correlated to the ongoing efforts of the OSSR. And, in Fall (2015) our retention rate for the 2014 freshman cohort was 76.% for the 2nd year in a row, Morgan’s highest retention rate in 20 years; Morgan has had six consecutive years of a retention rate above 70%. The Fall 2017 retention rate is up an additional +2 points to 75.2% for the Fall 2016 cohort of freshmen.

14. Chance of Receiving Baccalaureate by Age 24
Students from Low Income Families in Maryland Have Low Probability of Obtaining a Degree
Annual Family Income
% Graduating from High School
% Enrolling in College
% Receiving Bachelor's Degree
Lowest Quartile
< $36,100
70%
41% 8%
Second Lowest Quartile
$36,100 -
$65,300
84%
59%
17%
Second Highest Quartile
$65,300 - $108,300
90%
36%
Highest Quartile
>$108,300
93%
82%
Chance of Receiving Baccalaureate by Age 24

15. RECOGNITION & AWARDS
The only HBCU to win a $100,000 grant from the Bill & Melinda Gates Foundation for the implementation of Integrated Planning and Advising Services (IPAS) technology (2013) Winner of the Association of Public and Land-grant Universities (APLU) 2015 Project Degree Completion Award Invited participant--Ed Trust OASIS (Optimizing Academic Success and Institutional Strategy) Network (2016) Winner of the Association of Public and Land-grant Universities (APLU) 2016 Turning Points Video Competition Award Winner of a $760,000 HBCU Student Success Project grant from the Lumina Foundation (2016) Winner of the 2017 Hobsons Education Advances Award for Student Success and Advising
Director of Student Success and Retention, Dr. Tiffany Mfume, receiving APLU 2015 Project Degree Completion Award

16. Strategic Initiatives to Promote Student Success and Degree Completion
case management approach in 2010
Reclamation Initiative in 2011
tracking & monitoring of students by graduation cohort in 2012
Starfish Retention Solutions in 2013
new first-year advising model in 2014
Degree Works by Ellucian in 2015
Educational Advisory Board (EAB) Student Success Collaborative (SSC) in 2016

17. Leveraging Institutional Data for the Allocation of Critical Financial Resources
With grants from:
the Lumina Foundation
the Bill & Melinda Gates Foundation
the Maryland Higher Education Commission
Morgan has invested in new technologies:
the Education Advisory Board’s (EAB) Student Success Collaborative (SSC)
Hobson’s Starfish Retention Solutions
Ellucian’s Degree Works

19. Morgan State University IPAS- Success!
223,623 total tracking items in Starfish:
63,271 system raised mid-term grade flags
23,807 system raised final grade flags
4,031 system raised GPA<2.0 flags
3,171 system raised high priority student flags
86,006 flags from the Progress Surveys
31,044 kudos
1,026 referrals or to do's
11,267 manually raised flags by instructors
Additionally:
134,823 attendance records have been taken
5,420 profiles have been created
1,286 faculty/advisor office hour blocks have been added
7,296 appointments have been made in Starfish since March 1, 2014

20. Starfish – Spring 2017 Update

21. Starfish: Progress Surveys Update

22. Outcomes
A Spring 2015 analysis of Starfish (IPAS) from Spring 2014 through Spring 2015 by the Office Institutional Research at Morgan found that:
1) the majority of D’s at mid-term were raised to C or better by the end of each semester;
2) the mean cumulative GPA of students with concern flags has been above 2.0, with about 75% of these students ending the semester with GPAs at or above 2.0; and,
3) results of the annual University Student Satisfaction Survey indicate that student satisfaction with advising increased from 2.4 to 2.6 on a scale of 0 (F) to 4 (A) from Spring 2014 to Spring 2015.

23. Outcomes

24. Leveraging Institutional Data for the Allocation of Critical Financial Resources
What Works at Historically Black Colleges and Universities (HBCUs): Nine Strategies for Increasing Retention and Graduation Rates (2016) Rowman & Littlefield
Chapter 8. Technology: Tools and Systems Help Us Work Smarter Not Harder
establishes how tools such as Google Apps, Starfish, Degree Works, EAB SSC, Atomic Learning, and SmarThinking help faculty, administrators, and staff to work smarter by using utilizing existing technology

25. Interventions That Work: Leveraging Technology to Make a Difference for Students Leveraging Institutional Data for the Allocation of Critical Financial Resources
CFOs and VPs must consider the direct financial benefits to the institution when:
grades are improving
retention and graduation rates are increasing
the reputation and profile of the university is advancing

26. Leveraging Institutional Data for the Allocation of Critical Financial Resources
Return on Investment

27. Reallocation of Resources
Leveraging Institutional Data for the Allocation of Critical Financial Resources
Reallocation of Resources

28. Leveraging Institutional Data for the Allocation of Critical Financial Resources
Sustainability

29. Leveraging Institutional Data for the Allocation of Critical Financial Resources
BOTTOM LINE:
Technology, tools, and systems can help faculty, administrators, and staff work smarter and not harder. With the support of the Division of Finance and Management and/or CFO, external partners, and collaborators, institutions can use technology to design and deliver strategic initiatives to foster student success and degree completion.

30. A Perfect Marriage, Data and Money: Leveraging Institutional Data for the Allocation of Critical Financial Resources
Tiffany Beth Mfume, Morgan State University
Sidney H. Evans, Jr., Morgan State University