1. Headline Publishing The challenge What we did The results
Charlotte Crosby
The challenge
To drive sale of Charlotte Crosby’s weight loss book ‘live fast, lose weight’ among a young audience who like to party and also want to live a healthy lifestyle.
What we did
Our shopping malls allowed Headline to reach their audience at the point of sale and drive them to purchase the book in store.
The results
Live Fast, Lose Weight reached number 14 in the UK book charts.
Environment: Malls
Media: Digital
Campaign: National