1. HOW TO INCREASE PARTICIPATION IN SOCIAL GOOD PROGRAMS

2. HOW TO INCREASE PARTICIPATION IN SOCIAL GOOD PROGRAMS
LOGISTICS
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HOW TO INCREASE PARTICIPATION IN SOCIAL GOOD PROGRAMS

3. AGENDA OUR TOPIC 1: LIVE VIDEO TOPIC 2: GETTING CREATIVE TOPIC 3:
CANDIDATE ENGAGEMENT
TOPIC 4:
METRICS AND MEASUREMENT

4. HOW TO INCREASE PARTICIPATION IN SOCIAL GOOD PROGRAMS
THE PERCENTAGE OF TOTAL MEDIA TIME SPENT ON
SOCIAL MEDIA
HOW TO INCREASE PARTICIPATION IN SOCIAL GOOD PROGRAMS
2016 Nielson Social Media Report

5. HOW TO INCREASE PARTICIPATION IN SOCIAL GOOD PROGRAMS
SOCIAL RECRUITING
UNIVERSE
HOW TO INCREASE PARTICIPATION IN SOCIAL GOOD PROGRAMS

6. LANDSCAPE THE CANDIDATE Mobile first world
Resources at their fingertips
Candidates expect experiences
Creativity wins!

7. GOING
DIGITAL

8. BENEFITS LIVE VIDEO Opportunity to engage
candidates in real time
Demonstrates authenticity which builds trust
Humanizes the hiring process

9. HOW TO INCREASE PARTICIPATION IN SOCIAL GOOD PROGRAMS
EMPLOYEES MOST CREDIBLE
MOST TRUSTED SPOKESPERSON TO COMMUNICATE EACH TOPIC
HOW TO INCREASE PARTICIPATION IN SOCIAL GOOD PROGRAMS
2016 Edelman Trust Barometer

10. FACEBOOK
VIDEO

11. PERISCOPE
VIDEO

12. CHOOSING A
PLATFORM

13. A PICTURE IS WORTH
A THOUSAND WORDS

14. CREATIVITY
WINS

15. EMPOWER THE
EMPLOYEE

16. CREATE A “VIRTUAL”
EXPERIENCE

17. MARKETING A NOD FROM Programmatic job posting
Pay per candidate “click”
Uses ads across web to target job seeker

18. PROGAMMATIC
JOB MARKETING

19. START WHERE TO 1. Know your audience 2. Get an executive sponsor
3. Research the marketplace
4. Lighthouse your idea
5. Focus on metrics

20. AVERAGE SHARE OF WEEKLY ACTIVITY ON EACH PLATFORM:
BREAKDOWN BY DAY
2016 Nielson Social Media Report 20

21. YOUR FRIEND AUTOMATION IS Used to organize and plan your content
Helps focus your efforts
Allows time for content and graphic creation
Can be as simple as a Google doc

22. YOUR FRIEND AUTOMATION IS STEP 1: Leverage your ATS
STEP 2: Create message templates, like SMS
STEP 3: Use CRM, Gmail or Chrome Extensions

23. ENGAGE CANDIDATES FOCUS ON MOBILE TO Non HTML emails
Customized messaging
SMS

24. FOCUS ON MOBILE TO
ENGAGE CANDIDATES

25. FOCUS ON MOBILE TO
ENGAGE CANDIDATES .

26. FOCUS ON MOBILE TO
ENGAGE CANDIDATES

27. GO
DIGITAL
TEXT:
‘JMM’ T

28. MEASUREMENT & METRICS Source of hire Impressions Conversions
Engagements
Clicks
Time to fill

29. GOOGLE
ANALYTICS

30. FINAL
THOUGHTS
Social recruiting is creative marketing built on the foundations of measurement and metrics. Don’t be afraid to experiment and make mistakes.

31. TAKEAWAYS YOUR 1. Prioritize digital talent attraction efforts
2. Create momentum with small wins
3. 5 digital strategies for every recruiter
4. Establish ROI focused on metrics 

32. Q&A ? ? ?

33. Jessica Miller-Merrell
SPEAKERS
sources
2016 Candidate Experience Report
workolo.gy/c-and-e
2016 Edelman Trust Barometer
workolo.gy/ed-trust
How AOL Used Snapchat for Diversity Hiring
workol.gy/snapchat-hiring
2016 Nielsen Social Media Report
workolo.gy/nielsen-sm
Jessica Miller-Merrell
@jmillermerrell
How Gap Uses VR to workolo.gy/vr-hr
LinkedIn: bit.ly/jmillermerrell