1. Search Engine Marketing
Search Marketing is about being seen. Over 70% of web traffic comes from Search Engines. Whether it be through Paid Ads or Organic Results, a business needs to be visible in order to be relevant through search.
Objective
To increase traffic to the website of a new dental practice in Central Delaware.
Solution
A Pay-Per-Click Search Engine Marketing campaign was created and executed by DCBi with the approval and input of the client.
Call to Action
A list of relevant keywords was created along with ads that are optimized for several different categories of keywords.
Some ads that will be viewed from a mobile device have a click to call feature while the remaining mobile ads and all desktop ads click through to the client’s website.
Measurement of Success
Media Spend: $5,361.45
Impressions: 26,409
Clicks: 1,740
CTR: 6.59%
Leads: 467
CPL: $11.48
DBC Interactive | 2727 Shipley Rd. Wilmington, DE | |