1. Three Steps to A Winning Personal Brand

2. What Are We Going to Talk About?
Branding
Personal Branding
The Three-Step Process

3. Unique Promise of Value
What is a Brand?
Unique Promise of Value

4. What are the World’s Strongest Brands?
Source: InterBrand

7. Strong Brand Are…
A_THE_T_C

8. Strong Brand Are…
A_THE_T_C U N I

9. Everything is a Brand
Jack
Oprah
Richard
The Donald
Tiger
Colin

10. Martha The Domestic Diva
Fastidious
Creative
Perfectionist
Domestic

11. The Evolution of Work
1960s
1980s
2000s

12. What is Your Brand? Promise Unique Value You Your Brand Target
Audience
Peers

13. Your Brand is Your…
R_PUT_T_ON

14. Your Brand is Your…
R_PUT_T_ON E A I

15. Be
Yourself

16. Why Branding for Career Coaches?
The corporate brand is your brand
People are buying you!
Brand congruence contributes to success and fulfillment
What makes you unique makes you successful!

17. Why Branding for Your Clients?
Longevity is waning
Competition is fierce
Credentials alone are not enough
Commodities compete on price
They want to make a mark - leave a legacy
They want increased fulfillment

18. 1-2-3 Success!
EXTRACT
EXPRESS
EXUDE

19. Benefits of a Strong Personal Brand
Self understanding
Visibility and presence
Differentiation
Control
Wealth
Continuity
Achievement
Fulfillment

20. Extract The Brand Discovery Phase1
Extract The Brand Discovery Phase

21. 1. Extract
Promise
Value
Unique
Peers
Target
Audience
You
Your Brand

22. Know Yourself Promise Unique Value Internal Perspective
External Perceptions
You
Promise
Unique
Value

23. Turn Your
Goals into
GOLD

24. External Perceptions Stubborn Funky Colorful Stressed Out Creative
Irreverent
Caring
Honest
Driven
Reliable
Adventurous
Bold
Sassy
Smart
Outrageous
Supportive
Funky

26. Richard Branson The Intrepid Brand
Innovative
Bold
Maverick
Risk Taker
Successful
Competitive
Boundless

27. Eliminate the ‘F’ Word
F_ _ N

28. X F_ _ _ I N E Eliminate the ‘F’ Word Best Exceptional Outstanding
Extraordinary

29. Know Your Target Audience
Demographics
Psychographics
Promise
Value
Unique
Target
Audience

30. Focus.

31. Know Your Competitors Promise Unique Value What’s the same?
What separates you?
Promise
Unique
Value
Peers

32. To Be
Outstanding,
Stand Out.

33. Express The Brand Communications Phase2
Express The Brand Communications Phase

34. The ‘ilities’
Visibility
Credibility

35. The Communications Wheel
CONTENT

36. You Can’t Spell Brand Without the Letter “C”
CLARITY
CONSISTENCY
CONSTANCY

37. Don’t Be
Changin’ When
You Should Be
Samin’

38. If you don’t show up in Google, you don’t exist?

39. Persona Propaganda
Google has created the concept of the “Public Resume” — a new kind of pervasive DigiTruth.
An industry will soon evolve to help you manage that public persona-creating the perfect online profile, optimizing your Google search, giving you control over your digitized public identity.

40. Build Your
Brand in
Bits and Bytes

41. Long Live Web Portfolios

42. Be Lazy.
It’s Good for
Your Brand.

43. My Laziness Explained
Kirsten Dixson

44. Exude The Brand Environment Phase3
Exude The Brand Environment Phase

45. What Makes Up Your Brand Environment?
Image
Surroundings
Brand Identity
Professional Network

46. What’s Your Style? How You Look Says a Lot About You
You Need To Be Comfortable
You Must Appeal to Your Target
Nothing succeeds like the appearance of success.

47. Evaluating Your Brand Environment

48. Live in the
Inquiry

49. Brand Identity System
Fonts
Colors
Images
Texture
Sounds
Scents

50. The You, Inc. Partner Program

51. Ask Not What
Your Network
Can Do For You

52. Give to Your Network Ask Connect them Share articles
Share your passion
Send a Link
Give them a free service
Include them
Invite them
Remember and recognize

53. The Most Important…
P_OFE_ _ION_L
NE_WO_K

54. The Most Important…
P_OFE_ _ION_L R S S A
NE_WO_K T R

55. In Summary The World Has Changed Personal Branding is THE Way Forward
For You – The Corporate Brand is Your Brand
For Your Clients, Their Brands Are Their Greatest Assets
It’s About Authenticity
Extract, Express, Exude
Jump on the ‘Brand Wagon’ Now

56. Do you leave your mark on everything you do?

57. Thank
You!
where branding gets personal™