1. The Tipping Point How little things can make a big difference:-
That one dramatic moment in an epidemic when everything can change all at once
Products, messages and behaviours spread like viruses
They need contagious agents who present ‘sticky’ messages.

2. The Tipping Point Power of Context The magic number is?
Connectors
A small number of exceptional people do the work
Mavens
Credible, information specialists who create the message
Salesmen
Skills of persuasion and emotionally contagious
Power of Context
Small changes in context can tip epidemics – “Broken Window Theory”
The magic number is?
One hundred and fifty (150).

3. The Tipping Point Conclusions
Concentrate on a few key areas focusing on Connectors, Mavens and Salesmen
Do not rely on intuition alone – test your assumptions and work to get a ‘sticky’ message
Social change is possible: with the slightest push, just in the right place, an epidemic can be tipped.
Intuition