1. The European Association of Communication Directors and the European Communication Monitor
James Gillies

2. History…
The European Association of Communication Directors (EACD) was founded in November 2006 in Brussels. It is the network for communication professionals from all fields across Europe. The EACD establishes common quality standards and advances professional qualification within the field by organising events and meetings. The non-partisan association lobbies for the profession, offers legal advice and provides useful services and information media.

3. Activities Annual conference: European Communication Summit
Themed conferences/workshops
Working groups
Magazine and newsletter
Service brochures
Awards
EACDnet
European Communication Monitor

5. Key facts European Communication Monitor 2010
Most comprehensive analysis of communication management and public relations worldwide; 1,955 participating professionals from 46 countries
Annual research project conducted since 2007 by a group of professors from 11 renowned universities across Europe, led by Prof. Dr. Ansgar Zerfass, University of Leipzig
Organised by the European Public Relations Education and Research Association (EUPRERA), the European Association of Communication Directors (EACD) and Communication Director Magazine
Sponsors: Infopaq, Grayling
The research highlights:
Challenges for communication professionals in the future
Strategic issues, development of disciplines and communication instruments
Indicators of excellence and power, planning procedures, leadership style
Contribution to organisational objectives
Perspectives and limitations of social media
Salaries and job satisfaction

6. Outline of the survey Aims and focus
to monitor trends in communication management
to analyse the changing framework for the profession in Europe
to evaluate specific topics like communication strategy and planning, indicators of excellence and power, contribution to organisational objectives, development of the discipline and communication instruments, strategic issues, critical aspects of social media, leadership styles, salaries and job satisfaction
to identify the development of communication management in different types of organisations, countries and regions
Target group
Communication executives and PR professionals working in organisations and consultancies throughout Europe

21. Credits…
Zerfass, A., Tench, R., Verhoeven, P., Verčič, D., & Moreno, A.
European Communication Monitor Status Quo and Challenges for Public Relations in Europe.Results of an Empirical Survey in 46 Countries (Chart Version)
Brussels: EACD, EUPRERA, July 2010
This set of charts is available as a free PDF document at
The full report (text and charts) is available as a book published by Helios Media, ISBN