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Hotel Industry Market Corporate individuals Corporate groups

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Presentation on theme: "Hotel Industry Market Corporate individuals Corporate groups"— Presentation transcript:

1 Hotel Industry Market Corporate individuals Corporate groups
Convention and association groups Leisure travelers Long-term stay/relocation guests Airline-related guests Government and military travelers Regional getaway guests

2 Hotel Categories Downtown/center-city Resort Suburban Highway Airport

3 Hotel Types by Price and Service
Limited-service (including economy and budget) Mid-price (including full-service and limited service) First-class/Luxury Transparency 1.2-3

4 Other Lodging Property Types
All-suite hotels Conference centers Vacation ownership properties Condominium hotels Seniors housing Transparency 1.2-4

5 Ownership Categories Independently owned and operated
Independently owned and leased to an operator Independently owned with a hired hotel management company operating the property Owned and operated by a chain Owned by an independent investor or group and operated by a chain Owned by an individual or group and operated as a franchise of a chain

6 Section 1.2 Quiz In the lodging industry, groups of guests with similar characteristics are considered a _____. A _____ is the authorization granted by a hotel chain to an individual hotel to use the chain’s trademark, operating systems, and reservation system in exchange for a percentage of the hotel’s revenue plus certain fees.

7 Section 1.2 Quiz, continued
3. What type of hotel is usually found in a place where people like to travel because of its weather, beauty attractions, or history? A suburban hotel A resort hotel An airport hotel

8 Section 1.2 Quiz, continued
4. What type of property is not connected with any established hotel company and is owned by an individual or group of investors? An independent hotel A franchise hotel A downtown hotel

9 Section 1.2 Quiz, continued
5. Imagine you are making hotel reservations for an upcoming trip. You are looking for more services and amenities than those typically found in the economy/budget segment, but you do not want to pay the high prices associated with first-class hotels. What type of hotel would you be most likely to stay at when you travel? A limited-service hotel A luxury hotel A mid-priced hotel


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