1. From the workshop: Food, Media & Marketing
Portion Distortion
From the workshop: Food, Media & Marketing
Updated December 2016 with support from the Greenbelt Foundation

2. Over the past few decades, portion sizes of everything from muffins to sandwiches have grown considerably.
What sort of effect do you think increased portion sizes has had on:
The amount of food we eat?
Our health and wellness?
Our view of a “normal” sized meal or snack?
The amount we’re willing to pay for food?

3. Coffee
Most values from The Portion Distortion Quiz, the National Heart, Lung and Blood Institute (USA)
20 Years Ago:
Coffee with milk and sugar
240ml
45 calories
Today:
“Grande” cafe mocha with sweetened whip & syrup
475ml
360 calories
315 calorie difference = 1hr of moderate walking (75kg person, mayo clinic 2011)

4. Pizza 350 calorie difference = 1hr of weights training
Most Info from The Portion Distortion Quiz, the National Heart, Lung and Blood Institute (USA)
Today:
850 calories
20 Years Ago:
500 calories
350 calorie difference = 1hr of weights training

5. Popcorn 360 calorie difference = 1hr on the elliptical
Most Info from The Portion Distortion Quiz, the National Heart, Lung and Blood Institute (USA)
Today:
Tub
630 calories
20 Years Ago:
5 cups
270 calories
360 calorie difference = 1hr on the elliptical

6. Bagels 210 calorie difference = 1hr ballroom dancing
Most Info from The Portion Distortion Quiz, the National Heart, Lung and Blood Institute (USA)
Today:
5 -6 inch diameter
350 calories
20 Years Ago:
3 inch diameter
140 calories
210 calorie difference = 1hr ballroom dancing

7. Cheeseburgers 257 calorie difference = 1hr canoeing
Most Info from The Portion Distortion Quiz, the National Heart, Lung and Blood Institute (USA)
Today:
590 calories
20 Years Ago:
333 calories
257 calorie difference = 1hr canoeing

8. Fries 400 calorie difference = 1hr of water aerobics
Most Info from The Portion Distortion Quiz, the National Heart, Lung and Blood Institute (USA)
Today:
200 grams
610 calories
20 Years Ago:
79 grams
210 calories
400 calorie difference = 1hr of water aerobics

9. Soft Drink
Most Info from The Portion Distortion Quiz, the National Heart, Lung and Blood Institute (USA)
240ml Bottle
97 calories
350ml Can
145 calories
590ml Bottle
250 calories

10. Prices Which one would you choose? Why?
What sort of effect does this have nutritionally?
How can you avoid overeating and overdrinking?
950ml
$0.99
1300ml
$1.09
1900ml
$1.19
We all love to get the most bang for our buck. When confronted with a 32-ounce drink for 99 cents versus a 44-ounce drink for ten cents more, the decision is easy. You’d have to be a sucker not to go big.
But our ability to get the most out of our dollar doesn’t always serve us well. Value pricing, which gets us a lot more food or drink for just a little increase in price, makes sense from an economic standpoint, but is sabotage from a health standpoint
(U.S. Prices)