1. DIGITAL MEDIA STRATEGY FOR PRO-ELEVEN
Digital marketing refers to web marketing, online marketing, or e- marketing. A digital marketing strategy is necessary to effectively compete in today’s business environment.

2. COMPONENTS OF DIGITAL MARKETING
Social media
Blogs and Micro blogs
Online PR
Digital Advertising
/Bulk sms
Search engine optimization

3. CRAFTING A DIGITAL MEDIA STRATEGY FOR PRO-ELEVEN

4. ADS INFLUENCE CIRCLE www.pro-eleven.com Yahoo Page Mobile ads
Facebook ads
Google ads
marketing
Bulk Sms

5. CREATION OF DIGITAL MEDIA PAGES

6. ZAMOONDA DIGITAL MARKETING MEDIA SERVICES FOR PRO-ELEVEN
Tweets on Twitter
Post on Facebook
Google ads on high traffic Nigerian sites
Facebook fan page customization
Customization of other platform; YouTube/website/blog/Twitter
Search engine optimization
Circulation of brand services and information to bloggers network
Boosting of followers on Twitter
Boosting Facebook likes through competition
Web/blog design
Stimulating graphic design & branding
Social media marketing
ZAMOONDA DIGITAL MARKETING MEDIA SERVICES FOR PRO-ELEVEN

7. ZAMOONDA WILL MANAGE Digital media strategy
Digital media planning Tagging(seo) and tracking
Publishing
Social media performance reporting
Digital media industry trends and insights

8. ADVERTISEMENT DIGITAL ADVERTISING Facebook ads
Yahoo ads & Page takeover
DIGITAL ADVERTISING
Google ads
Mobile display ads
Branded Pages
(Linda Ikeji, Goal.com & Bella Naija)

9. DIGITAL ADVERTISING ON BRANDED PAGES
Proposed Linda Ikeji’s Blog ad
Proposed Bella Naija ad

10. RATES FOR DIGITAL ADVERTS
Leading Nigerian sites
Description
Traffic figures
Monthly
Ad Size
Cost (Tenancy/Space Lock Down)/Month
 NGN       
Ynaija.com
Popular lifestyle/news blog for business and social minded youths
120,000
300 BY 250
450,000
Nairaland.com
First Nigerian forum site
1,000,000
154 BY 95
316,000
Punchng.com
Leading newspaper site
672,000
Jobberman.com
First job site in Nigeria
500,000
728 BY 90
800,000
Bellanaija.com
Popular lifestyle blog
180,000
420,000
Notjustok.com
Largest music site in Nigeria
350,000
Lindaikeji.com
First entertainment/gossip blog
300,000
160 BY 600 & 728 BY 90
400,000
Vanguardngr.com
2nd largest Nigerian site/ 1st news site in Nigeria
600,000
Ngrguardiannews.com
One of the leading new site in Nigeria
N/A

11. ENGAGING AUDIENCE WITH SOCIAL MEDIA SITES
Twitter campaigns: Engagement strategy
Facebook campaigns: Branding strategy
Google plus campaigns: Hangouts with clients and content marketing strategy
Blogging with Word press: Content strategy

12. ENGAGEMENT STRATEGY 24/7 dedicated social media community manager
Constant content development
Conversational calendar
Daily posting & Engagement
Quizzes & Competition
Opt-in database

13. BLOGGING AND MICRO BLOGGING
Guest posts
Brand plays & Brand personality
Guest feature & Interviews
Digital news (Locally & Worldwide)

14. ORGANIZING CONTESTS Sharing Images/Videos
Behind the scene access on social media sites (Clientele info)
News

15. 24/7 INTERACTIVE WEB POINTS
Open an official FB fan page or take over the existing one and rebrand it to standard
Build a large community of fan base
Provide daily information on brands’ activities
Post daily news
Post videos
Open an official twitter account or take over the existing one and rebrand it standard
Build large community of followers
Provide daily information on brand
Engage followers with hash tag (#) trending topics.
Daily tweet and re-tweets
Open an official google+ account
Provide information on brand’s activities
Post daily news/picture
Post TCVs and related videos
24/7 INTERACTIVE WEB POINTS

16. 24/7 INTERACTIVE WEB POINTS
Open an official YouTube account or take over the existing one and rebrand it to standard
Post TVCS of all brands and related ads
Videos of events and seminars
Post ‘do you know videos series
Build view-ship
Open official LinkedIn or take over the existing one and rebrand it to standard
Create an export group
Profile and recommend connectors for seminars
Build connectors
Open official blog spot
Provide exports related tips.
Build readership
24/7 INTERACTIVE WEB POINTS

17. ONLINE PR
“Every mention of a brand deserves an empathic, support-driven and yet, professional response within an hour of the post.”
A negative message, if not answered within a few hours after the post, can go viral and damage the reputation of the brand.
We would offer 24/7 online PR and brand monitoring brand .
Respond to negative mentions within 1 hour of the post.
Respond to positive mentions to show appreciation.
Sample out testimonial of positive comments on a periodic basis and celebrate it
Nurture the relationship between Kay’s pastries and the online community.
We report mentions to clients on a periodic basis
Work with popular online bodies to publicise events and activities.

18. DEDICATED ACCOUNT MANAGEMENT
For effective and efficient management, We would deploy a 5man 24/7 dedicated management team for all portals.
The team would be responsible for the following:
Daily postings, reviews and general moderation of the portals
Online PR
Website updates
Monitoring of keywords and conversation across the internet
Alert and response to impactful ‘activity’
Reward positive comments
Promptness response to and engagement with negative comments
Spam removal

19. Summary of key points Google advertisements (where applicable)
Facebook advertisements (where applicable)
Posts on forums/blogs(lindaikeji, bellanaija, nairaland) etc.
Page takeover on yahoo, gmail, goal.Com, lindaikeji etc.
Specialised ads on goal.com, vanguard, BBC sports, thisday, Sahara reports, Lindaikeji, Bellanaija etc. (Where applicable)
Stipends to online influencers (where applicable)

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