1. What resource could you use for advertising on a bus?
Exercise 6
What resource could you use for advertising on a bus?
Exercise :
Imagine you are an advertising company. You have the task to create a campaign with the only resource: city busses. Where would you put the campaign? 1 1

2. 2 Resources - advertising Exercise 6 D’ARCY - Amsterdam
examples : inspiring advertisement ideas 2

3. 3 Resources - advertising Exercise 6
TANDEM CAMPMANY GUASCH DDB – Barcelona
examples : inspiring advertisement ideas 3

4. 4 Resources - advertising Exercise 6
TANDEM CAMPMANY GUASCH DDB – Barcelona
examples : inspiring advertisement ideas 4

5. 5 Resources - advertising Exercise 6 THE MARTIN AGENCY – Richmond, VA
examples : inspiring advertisement ideas 5

6. 6
Exercise 6
examples : inspiring advertisement ideas 6

7. 7 Competition as a resource Exercise 6
Here is an example where in advertising they use the competitor as a resource. 7