1. London Cycling campaign ‘Sign the petition’
Loulou Roskam

2. London Cycling Campaign
Founded in 1978
Aims to:
Create campaigns to improve the safety of cycling
Promote cycling to everyone
To transform the city into a healthier, cleaner and happier place
‘Fearless’ cycling
Why? ----(me)---->

3. Benefits of Cycling Improvement of public health Reduced road danger
Less motor traffic congestion
Zero CO2 emissions
Reduced air pollution
Widespread economic benefits

4. Past Campaigns Current mayor Boris Johnson has helped with:
‘Cycle Superhighways’
10 superhighways for bicycles all around the city
‘Mini Hollands’
Waltham Forest, Enfield and Kingston each awarded £30m to make their boroughs more cycle friendly, as a result of the ‘Love London, Go Dutch’ campaign.
‘Love London, Go Dutch’ (2012)
40,000 people signed the petition
10,000 people went on the ‘Big Ride’
Space for Cycling (2014)

5. Netherlands - statistics
18 million bikes in the Netherlands
Population: 16.9 million
Amsterdam:
830,000 residents
263,000 cars / 881,000 bicycles

6. Sign the Petition May 5th – elections for new mayor
Ensure that London’s next mayor commits to, and delivers, key improvements that will continue to:
Accelerate the growth in cycling
Reduce road dangers for cyclists and pedestrians

7. Visual Approach Interview with people running the campaign
Explain reasons for doing what they do
Film dangerous junctions
Interview cyclists – their opinion on safety
Interview drivers – their opinions on cyclists
Film while riding a bicycle – GoPro
Conduct interview while riding bikes to illustrate dangers
Strap Gopro on to side of bus or car – different POV

8. Visual Approach Amsterdam Safety of cycling
Illustrate difference – show the carefree style of cycling in Holland, in comparison to London
Interview Dutch people on opinions of safety

9. Impact of Campaign People signing the petition
Influencing the new mayor
Achieving the goals set for this year

10. Requests of LCC
Film to be finalized mid-april to be of use for their campaign
Campaign finishes May 5th
Meeting to discuss visual approach