1. Connected Devices Alex Fefer Windows and Devices Group
Strategy and Ecosystem

2. Introduction to the Always Connected PC
8/27/2018 3:55 PM
Introduction to the Always Connected PC
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3. The Cellular Disruption
8/27/2018 3:55 PM
The Cellular Disruption
$/GB
Cellular costs declining rapidly
Cost per GB down 13% in North America last year; unlimited plans rolling out worldwide
Coverage and capacity continuing to expand
LTE at over 80% population coverage in all developed markets; many over 90% and still improving
Cellular speeds exceeding Wi-Fi
Gigabit LTE deployments accelerating with 41 MOs in plan and growing
© 2014 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

4. The Always Connected PC Stay confident and connected.
Always On -
Beyond all-day battery
Always Connected -
3-5x faster than
Wi-Fi
Thin, Cool and Quiet designs
Secure and Familiar Windows 10

5. The Always Connected Vision
New Device Categories
Strengthen the ecosystem 
Product Innovation
New Experiences
Increasing Customer Satisfaction
Always Connected PCs on x86 & Snapdragon
New exciting form factors featuring Gigabit LTE and All-day battery
Getting online has never been easier

6. 8/27/2018 3:55 PM
How a PC Gets Connected
Activation scenario: SIM bundled with device or inserted at point of sale; activation takes place in channel
Typical channels: Retail with in-store activation; mobile operator
When: Supported today
Physical SIM
Activation scenario: End user attaches device to their MO’s data plan in Windows and eSIM profile downloaded from cloud (consumer) or MDM provisioned (commercial)
Typical channels: Retail without in-store activation; online channel
When: Supported in next release of Windows 10
Embedded UICC
Note: scenarios may vary by operator, channel and geography
© 2014 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

7. Connectivity Investments in Windows
WinHEC 2015
8/27/2018 3:55 PM
Connectivity Investments in Windows
General (Legacy and eSIM)
What?
Smart Connection Management
Seamless Cellular Provisioning (COSA)
When? Supported today
Consumer eSIM
What? Enables easy eSIM profile download/activation plus attachment to carrier plans; simple profile switching in OOBE When? Basic eSIM supported today Easy attach to MO plans supported in next release of Windows 10
Enterprise eSIM
What? Allows enterprise to bulk purchase subscriptions from MO and use MDM (e.g. Intune) to automatically provision connectivity
When? Pilot in next release of Windows 10
GOAL:
Enable friction free connectivity on all Windows devices at all times for consumer and commercial customers, in all geographies and channels
IMPACT
Increase satisfaction for users who need to be productive anywhere
Increase customer engagement
© 2015 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

8. General Connectivity Investments (Legacy and eSIM)
8/27/2018 3:55 PM
General Connectivity Investments (Legacy and eSIM)
© 2014 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

9. Smart Connection Management
8/27/2018 3:55 PM
Smart Connection Management
Windows allows for multiple connectivity methods (e.g. cellular, Wi-Fi and Ethernet) to coexist on the device and be simultaneously connected to the Internet
When multiple paths to the Internet are available, Windows will automatically select the best connection based on network availability, signal quality, cable presence, and metered vs. non-metered connections
* windows-connection-manager
© 2014 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

10. Seamless Cellular Provisioning (COSA)
8/27/2018 3:55 PM
Seamless Cellular Provisioning (COSA)
COSA stands for Country and Operator Settings Asset, it is a database of operator profiles as a provisioning package, replacing legacy Windows PC APNDatabase.xml and Windows Phone settings database
Upon SIM card insertion or hot swap, Windows will use the COSA database to automatically provision APN connection settings and connect the device to the Internet
COSA can be extended with an OEM-generated provisioning package during factory imaging, overriding or extending existing operator profiles
COSA and legacy APN database system share the same submission procedure. MSDN documentation available today* *
© 2014 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

11. 8/27/2018 3:55 PM
Consumer eSIM
© 2014 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

12. Consumer eSIM Activation
8/27/2018 3:55 PM
Consumer eSIM Activation
Starting from the next release of Windows 10, consumer users will have the ability to easily attach their device to a mobile operator’s plan in Windows (post-OOBE)*
Activation takes place through the Mobile Plans app – mobile operator provides their customized experience through embedded web interface
Devices should be manufactured with an embedded UICC (eUICC) to take full advantage of this activation scenario with optimal end user experience
Also possible with non-embedded UICC, but not recommended due to potential fragmentation in the end user experience
Existing eSIM-enabled devices will gain this capability upon in-market upgrade to the next release of Windows 10
* Capability requires mobile operator support in addition to hardware and software features; specific launch timing will vary based on operator support timelines.
© 2014 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

13. 8/27/2018 3:55 PM
Enterprise eSIM
© 2014 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

14. Enterprise eSIM Features (MDM)*
WinHEC 2015
8/27/2018 3:55 PM
Enterprise eSIM Features (MDM)*
Enterprise IT will have the ability to bulk purchase subscriptions from MO and use MDM to automatically provision connectivity
For DSSA scenarios, IT pros will have the ability to:
Query SIM slot configuration on a per-device basis
Specify which slot to enable
Dictate policies for SIM slot enablement (i.e. when roaming)
Issue admin commands to force SIM slot selection
The user is always notified about remote IT actions
Enterprise scenarios will also rely on embedded UICC in the device for optimal end user and IT management experience
* Pilot in next release of Windows 10
© 2015 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

15. Hardware Design Considerations
8/27/2018 3:55 PM
Hardware Design Considerations
Hybrid SIM configuration with embedded UICC and removable SIM slot (DSSA – Dual SIM, Single Active)
Industry is in a transition period from physical SIM to eSIM
Hybrid config supports all channels, operators and activation scenarios
Prevents scenario fragmentation and end user confusion associated with removable UICCs
Hybrid SIM
Design for Gigabit LTE: 4x4 MIMO, 256-QAM and Carrier Aggregation
Major operators are on “speed race” to Gigabit LTE support; 41 MOs worldwide have Gigabit LTE in plan
Gigabit LTE is key differentiator for next generation of Always Connected PCs
1 Gbps
Gigabit LTE
© 2014 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

16. 8/27/2018 3:55 PM
In Closing…
© 2014 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

17. WinHEC 2015
8/27/2018 3:55 PM
In Closing…
Cellular connectivity is a major area of investment in Windows as a critical piece of the Always Connected PC story
eSIM is a major aspect of the consumer and enterprise activation scenarios
Ensure these design requirements are met for the optimal Always Connected experience:
Hybrid SIM configuration: Physical SIM slot + Embedded UICC
DSSA capability
Gigabit LTE (4x4 MIMO QAM + CA)
© 2015 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

18. 8/27/2018 3:55 PM
© 2014 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.